As Vevo’s Vice President of Distribution Partnerships, Bethany Atchison leads a team that both fosters new CTV distribution partnerships and elevates existing relationships. Through these partnerships, Bethany and her team help Vevo expand its viewership across a variety of platforms and viewing formats in the US, Canada, UK, EU and other key markets. They also ensure Vevo programming is optimized for each partner and promoted through their various marketing initiatives. Prior to working at Vevo, Bethany gained over a decade of media experience working at Showtime, OMD, and MediaCom.