Dan Trotta has worked in entertainment media strategy spanning cable, FAST, and SVOD over the past decade. In his current position as a Product Manager at WBD, he had a hands-on role in launching Max With Ads from the ground up. Dan spent the bulk of his career in Scheduling Strategy, first at A+E Networks then at Pluto TV. The experience of absorbing the tactics cable had honed over many years and applying them to FAST is what sparked Dan's fascination with how the best ideas of traditional media could guide the rise of streaming.