Kerry Oslund is vice president of strategy and business development for The E.W. Scripps Company, where he is responsible for advancing the company’s ATSC 3.0 strategy and other business development efforts.

Prior to his post at Scripps, Oslund was vice president of strategy and business development at Tribune, where he helped the company align business strategies with emerging ATSC 3.0 television standards. He also spearheaded major next-generation television advertising initiatives including dynamic ad insertion and real-time TV analytics and helped Tribune launch a successful podcast network.

From 2009-2016, Oslund worked for Schurz Communications as senior vice president of publishing and digital, where he oversaw daily operations of TV, radio, print and cable businesses and led M&A strategy.

Oslund has held industry leadership roles at Gannett Broadcasting (now TEGNA), Lee Enterprises, Walt Disney Company, KCAL-TV and USA Today.

A six-time regional Emmy winner, he also is a director for Pearl TV and a founder of the TV Interface Practices (TIP) Initiative.