Andy Beach is a technology strategist, advisor, and author specializing in the intersection of AI, media, and digital transformation. As the former CTO of Media & Entertainment at Microsoft, he led innovations in cloud production, AI-driven workflows, and content archives, helping studios, sports leagues, and media companies navigate technological disruption.

Currently, Andy advises emerging companies in AI-driven storytelling, content production, and media technology, including FlikForge and others developing next-generation creative tools. He is also writing on the evolving impact of AI in media, technology disruptions, and the future of content creation, exploring how each major technological shift reshapes audience engagement and industry models.

A frequent speaker at HPA, SMPTE, and global media conferences, Andy provides thought leadership on AI-enhanced content creation, interactive storytelling, and the evolving media landscape. He serves on the board of The Alliance for Media & Entertainment and collaborates with industry leaders to develop innovative strategies for the future of media.