Michael began working in the media industry in New York City in 2004. He is a huge sports fan and enjoys analyzing, breaking down, and exploring the business side of sports properties, especially niche sports that are on the rise (any pickleball fans out there?). Before joining Omdia, Michael was a research manager for Endeavor (a talent, media, and sports agency) and conducted television research for FOX Sports for its national sports networks in the US. He has worked extensively in TV research and analysis on the national and local levels in the US for sports and entertainment properties. One of Michael’s greatest achievements was aiding in the creation of a new sports league for the Professional Bull Riders (PBR); he did crucial work to identify the franchise model that the PBR ultimately used to create their upstart Teams Series league in the western sports discipline of bull riding.