CJ has 16+ years experience leading projects with clients in the technology and media industries. She specializes in strategic initiative development and global operating model design to help clients address challenges that include: Moving from traditional sales motions to consumption (including ad based) models that require high levels of agility and digital enablement; determining how to respond to key market trends and invest in differentiated capabilities to create high value customer experiences; and developing and landing transformational business programs driven by regulatory changes (including GDPR) and shifting organizational priorities.

CJ serves on the PwC Global Entertainment and Media (E&M) Outlook editorial board, which drives thought leadership on historical and forecasted E&M trends and revenue for 50+ countries across 13 revenue segments. CJ is also a regular contributor to PwC’s Consumer Intelligence Series, which evaluates shifting consumer behavior including the opportunities with smart speakers and voice assistants. CJ was the primary author of PwC’s position paper on the opportunities and challenges with a blockchain solution for digital advertising and is a regular speaker at technology industry events and conferences, including Grace Hopper and the Trust in Advertising panel at the Variety Innovate conference.