Karl Meyer

Head of Media and Entertainment
Samsung Ads

Picture of Karl Meyer Karl Meyer is the Head of Media and Entertainment at Samsung Ads. He is an experienced leadership executive with a demonstrated history of innovation, bridging tech with media, and advancing the video industry across both linear and digital. Some examples of his visionary moves and where he’s made his impact across digital strategy, how media is planned and bought include leadership roles at DIRECTV, TiVo, Discovery Communications, Microsoft/XBOX, and Dish. Developing some of the first advanced TV ad products – such as DVR/time-shifting, Addressable TV, ad supported VOD/OTT/CTV, and the use of ACR TV measurement to address the increasing shift in viewing behavior.