Sr. Director, Customer Success & Data Operations
Canadian Broadcasting Corporation
Roma Kojima is Senior Director, Customer Success and Data Operations at the Canadian Broadcasting Corporation. Her mandate is to oversee the development and operations of the CBC membership strategy which looks to create and maintain stronger relationships between the CBC and each Canadian, direct customer engagement capabilities, and build a data operations practice that includes business intelligence and audience activation. She joined the CBC in 2017 to lead the evolution and growth of the CBC Gem OTT video service - extending Canada's Public Broadcaster into the rapidly evolving digital video space.
Prior to joining the CBC, Roma spent seven years in various roles at Rogers Communications Inc. Canada, including digital strategy, business development and innovation enablement for the Media division, and was part of the team that launched the big data solutions practice in 2014. She also stood up and managed the company's first cross-functional, virtual sales team responsible for the growth of the consumer wireless e-Commerce sales channel in an innovative model combining strategy, sales and media planning, operations, creative services and data-driven journey optimization.
Roma began her media career in 2000 at Carat Media, Mumbai. At Mid-Day Multimedia (India), she worked on most aspects of print publishing - as a journalist and copy editor, in ad sales and branded event management . Switching gears to digital, as Director, Marketing and Partnerships at the Interactive Ontario Industry Association, she worked to support the growth of the province's digital media companies within national and foreign markets.