Lewis Smithingham is the SVP of Innovation & Creative Solutions at Media.Monks. A problem-solver who identifies innovative digital opportunities, Smithingham helps usher brands and partners into the future with creative and technical expertise at the forefront of digital transformation and virtualization. Smithingham is a Lumière award winner, a Guiness World Record holder, has been profiled in The New York Times and Campaign, and has been featured in The Wall Street Journal, CNBC, Business Insider, Sports Video Group, Ad Age, and Fast Company among many others. Most recently, Lewis was named to Business Insider’s list of the “top 24 agency executives leading advertisers' charge into the metaverse and Web3.” Smithingham sits on the World Economic Forum working group on Value Creation in the Metaverse.