Cynthia is a disrupter, innovator and 3X founder with over 25+ years of experience in both startups and corporate environments at the intersection of Community, Content and Commerce.

She is the Founder and Managing Partner of Luminacion a consulting firm that provides 'Strategy as a Service' to Fortune 1000 companies and early-stage ventures in various industries.

Cynthia has a proven track record creating and developing new content platforms and video commerce executions across media and entertainment companies including Sony Music, Amazon/Audible, Walmart, P&G, Univision and NBC/Telemundo. She was instrumental in developing the first Spanish language 360 media company dedicated to parenting, Todobebe, and scaled the company to a public exit in 2012. She has invested in innovative female-led companies like Binj and Recurved, is a Forbes contributor, host of "Let's Talk About Live Shopping" podcast, and a recipient of the Prevention Pioneer Award from U.S. Surgeon General Dr. Richard Carmona, for improving wellness and health literacy.

Cynthia is passionate about creating value for content creators, consumers, and investors, driving growth and innovation through strategy, technology, and collaboration.