Dan is SVP, analytics and insights, for DIRECTV Advertising, responsible for leading data strategy, analytics and insights across the company’s advertising portfolio. Rosenfeld joined DIRECTV in 2014 and was a key leader in developing its addressable-advertising product suite. Prior to joining DIRECTV, Rosenfeld led ad sales research at NBC News, with remit over “The Today Show,” “The Nightly News,” “Meet The Press,” and MSNBC. Earlier in his career, he held a variety of research and analytics roles at A&E television networks, Turner Broadcasting, and MediaVest Worldwide.