SVP of Research & Marketing
Vevo
Julie Triolo is Vevo’s Senior Vice President of Research & Marketing. In this role, Triolo will bring together Vevo’s Research, Ad Product, and Media & Distribution Marketing teams, which will serve as the backbone of Vevo’s insights-driven go-to-market product executions for partners, brands, and fans. Previously, Julie Triolo was Vice President of Product Marketing for Warner Bros. Discovery, where she launched products across a portfolio of properties including CNN, HBO Max, Bleacher Report, as well as the suite of Kids, Family and Young Adult platforms. Prior to Warner, Julie served as Head of Global Business Marketing at King (makers of Candy Crush), where she developed brand positioning, division strategies, and go-to-market plans that increased revenue for both King and its parent company, Activision Blizzard. Additionally, she was Head of Global Marketing for Yahoo News, Yahoo Finance, and Yahoo Tech, launching products that have pioneered a new way of delivering news and information across the media landscape at the time, including various mobile apps and digital magazines. In 2015, Triolo was appointed to the National Press Foundation’s board of directors, where she served as Co-Chairman of the fundraising committee. She was also awarded the New York Advertising Club’s Presidential award. Triolo earned her B.A. in Communications from the University of California at Santa Barbara.