Katie Haniffy, Sr. Director and Head of Media Strategy & Investment, PepsiCo Beverages North America, leads the media group in execution and development of large-scale paid media plans for brands throughout the PepsiCo beverages portfolio in the U.S., which includes trademark Pepsi, MTN DEW, bubly, and more. She also facilitates collaboration between cross-functional teams to intersect earned and paid media opportunities at the local, regional, and national levels.

A 17-year PepsiCo veteran with over two decades of marketing experience across various agencies, Katie excels at turning consumer insights into compelling media plans that maximize spending impact and bring marketing initiatives to life. Her leadership has led to successful launches of multi-million-dollar investments and maintaining the brand’s relationships with leading networks and platforms.