Lauren Denowitz is a seasoned storyteller and marketing professional boasting over a decade of expertise in the field. Lauren's journey includes pivotal roles with renowned CPG brands such as Anheuser Busch InBev and Philips. Her skills span entertainment marketing, integrated brand management, communications strategy, innovation, and trade marketing. 

In her most recent endeavor, Lauren helped pioneer an emerging frontier in marketing -- brand entertainment (film, TV, podcast). As the Founder and Global Studio Head for ABInBev's draftLine Entertainment, she played a crucial role in reimagining brand storytelling beyond the constraints of seconds-long interruptive ads. By leveraging the power of premium entertainment, Lauren contributed significantly to shaping culture in favor of ABInBev's diverse portfolio of brands.

Prior to her entertainment role, she spent years working in the more traditional brand marketing space where she held several roles, including Head of Marketing for Stella Artois in the U.S.

Lauren's approach seamlessly blends analytical rigor with creative imagination, and she is deeply passionate about engaging consumers and driving growth through both traditional marketing and cutting-edge brand entertainment strategies.

Embarking on her next chapter as an independent marketing consultant, under the banner of Witz About Her LLC, Lauren brings a wealth of experience to the table, ready to assist brands and creators alike. With a touch of wit and a collaborative spirit, she is excited to join forces with clients and make a meaningful impact.