Eric is Vice President of Media Analytics at Nielsen, a leading global provider of information around what consumers watch and what they buy. In this role Eric leads Nielsen's advertising & custom analytics business among digital media clients. In Eric’s prior role at Nielsen, he was responsible for the company’s digital products and advisory work among advertiser, agency, and entertainment clients. With over a decade of experience in digital media & advertising, Eric has advised many of the world’s largest advertisers and media companies on how they can best capitalize on the explosive growth in digital, including mobile and connected TV. Prior to joining Nielsen, Eric was a management consultant with Booz & Company, where he focused on growth strategy and media. Eric received his M.B.A. from Cornell University and B.A. from the University of Pennsylvania.