Eric John is Deputy Director of the IAB Video Center of Excellence, a one-stop shop for thought leadership, innovation, research, and guidance for the fast growing digital video industry. He works with media companies, publishers, and marketers to help grow their business through industry standards, research, and buyer/seller best practices. He brings nearly 15 years of technology marketing and partnership development to this position. Prior to joining IAB, Eric led digital strategy and initiatives for the Association of Magazine Media (MPA) where he helped launch their cross-platform Magazine Media 360° reports. Prior to MPA, he served as head of Digital Services at the Alliance for Audited Media, delivering certified publisher metrics and platform audits to IAB and MRC standards. In addition, he has held senior management and product marketing positions with DoubleClick (Google), Nokia, and Yahoo! and has been a featured speaker at CES, Mobile World Congress, and Adobe MAX. Eric holds degrees from Miami of Ohio (BA) and Indiana University (MA) and is a graduate of the Product Management Program at Columbia University.