Senior Manager, Content
United States Golf Association
Social Media and Communication Specialist, with experience in the sports industry that includes working for an international governing body and an NCAA Division I athletic department. Developed, implemented and oversaw social media strategy for 2013, 2014, 2015, 2016 and 2017 U.S. Opens and all other USGA championship and non-championship social media content from 2012-18, including our strategy for Facebook Live and Periscope. Have overseen and implemented USGA web content strategy for championship and non-championship initiatives from 2013-18. Broad-based knowledge and practical application of social media and web-based analytics / communications strategic planning.