Imry Halevi joined Harvard University Athletics in 2012 as Director of Multimedia and Production, was promoted to Assistant Director of Athletics in 2018, and promoted to his current role as Associate Director of Athletics in March of 2022. Halevi leads Harvard Athletics' Content & Strategic Communications group, bringing together the multimedia and communications teams. The group is charged with promoting Harvard Athletics' brand, and creating content to preserve the history and tell the story of Harvard's student-athletes, coaches, teams and alumni.

In his previous role, Harvard managed Harvard Athletics’ multimedia team, leading all department-wide multimedia and production initiatives. He reorganized video board productions and live game broadcasting for the Crimson, bringing these efforts in house, and expanding their scope and reach. With the addition of newly streamed sports, the completion of two central control rooms, and the building of a NCAA-leading fully automated streaming infrastructure for tennis and squash meets, Halevi was able to more than double the online viewership, and triple the subscription revenue, for Harvard broadcasts within his first year.

Halevi established partnerships between Harvard Athletics and ESPN and NESN (New England Sports Network), as well as other national and regional networks, to broadcast the Crimson’s in-house productions of live sporting events, the first such relationship in the Ivy League. Staffing the productions almost exclusively with students from local area colleges, Halevi and the multimedia team were able to provide real-world hands-on experience for dozens of students looking to develop their production and broadcasting skills.

While producing and streaming 40 of Harvard's 42 varsity teams, Halevi worked with his counterparts from the Ivy League office and the other seven league schools, to launch and develop the league's integrated platform for live and on-demand content - the Ivy League Network. In 2018, Halevi helped the Ivy League launch a new league-wide partnership with ESPN, and establish the "Ivy League on ESPN" network.