Neville Mitchell is the Senior Director, Strategic Partnerships of FreeWheel, a global technology platform for the TV advertising industry. In this role, he leads FreeWheel's Technology Partnerships which covers stream stitchers, order and creative management systems, and closed ecosystem integrations across the advertising technology ecosystem. Before transitioning to this role in March 2022, Neville was FreeWheel’s Lead Solutions Engineer, where he was at the helm of the company’s marketplace technologies to enable both buy and sell side agents to transact on premium video ad inventory. Throughout his almost decade-long tenure at FreeWheel, he has also been integral within the advisory services team. Prior to FreeWheel, Neville served on DIRECTV’s Ad Sales Operations teams, where he created and maintained cross-platform revenue, targeting, and inventory analyses on Addressable and Digital inventories. Neville received his bachelor’s degree in history from the University of Pennsylvania. He currently resides in Bucks County with his family.