As Vice President of Technology, Standards, and Industry Engagement in the CTO Office at Dolby, Patrick Griffis is charged with helping define technology and standards strategy for the company which includes identifying and tracking key technical trends, helping define and execute Dolby’s standards strategy, and supporting and representing advanced technology initiatives for the company. He has been an active company spokesperson on the topic of next generation imaging and in particular, “better pixels” - a term he coined for High Dynamic Range plus Wide Color Gamut and chaired the SMPTE ST 2084 drafting group which standardized the PQ curve.

Before joining Dolby, Pat spent 10 years at Microsoft leading global digital media standards strategy, including standardization of Windows Media video technology as an international SMPTE standard. Prior to Microsoft, Pat spent 15 years at Panasonic in senior management positions, including Vice President of Strategic Product Development at Panasonic Broadcast where he drove Panasonic’s HDTV strategy for the US. Pat started his career at RCA Consumer Electronics Division, earning eight patents in TV product design.

Pat is a past President of SMPTE as well as a SMPTE Fellow. He also serves as Vice President on the Board of the UltraHD Forum. In addition, Pat is Dolby’s Board representative in the UHD Alliance, as well as, Vice Chair of its Interoperability Working Group. Pat served two terms as President of the IEEE Consumer Electronics Society and is a long-standing member of the IBC Council, an industry executive advisory group to the IBC Board. He is also a member of the Academy of Digital TV Pioneers. Pat holds a BSEE degree from Tufts University and an MSEE from Purdue University.