Taught by Steve Mack, author of the Streaming Media Bible, this workshop walks you through the entire streaming media process—from creation to distribution. You will also hear clear explanations of the strategic opportunities and practical issues to be aware of when deploying streaming applications. This workshop spends 3 hours discussing techniques for creating a world-class streaming media system, including creation, encoding, authoring, and serving streaming media. Designed for attendees who want a better understanding of the technical implications and requirements for developing and delivering streaming media, this workshop is suitable for novices, but assumes familiarity with streaming media and standard Internet technologies.

Using the Macromedia Flash Player to deliver on-demand and live video to the widest possible audience is one of the hottest topics in the streaming industry this year. The rich, interactive, seamless video experience you get with Flash, coupled with the ubiquitous reach of the Flash Player, now installed on more than 90 percent of all connected desktops, makes it a compelling platform. This workshop covers all facets of Flash video, getting you up to speed on encoding, authoring, and delivering compelling on-demand and live video experiences. Learn the entire process and explore what you can do with Flash video by seeing real examples of how to create impressive video experiences.

This workshop is a practical demonstration of tools, tips, techniques, and best practices for creating corporate communication streaming apps on a tight budget. Learn the processes involved in an interactive streaming application integrated with Media Player control interfaces, scripts for page flips, markers for chapterization, closed captioning, and transparent field for text and links. Learn how to capture from FireWire, fix that low audio and dim video, edit, output, encode, integrate, test, and publish! Find out how to cut your post-production time in half and how to tweak the best quality into your encodings with intelligent bit-rates using "profiles" for easy standardization. Understand how to integrate Web interfaces with Webmaster best practices.

Options for video and audio compression tools have exploded in the last few years. This workshop will discuss the available tools, picking the right tool for the project, and how to use them for different kinds of projects, formats, and workflows. It will also look at third-party codecs such as Sorenson Video 3.1 Pro, but the primary focus will be on Web formats, including Windows Media, RealMedia, QuickTime, MPEG-4, MPEG-1, and Flash. Topics and software that will be covered include integrated compression options available in Premiere Pro and Final Cut Pro, Discreet Media Cleaner 6 and XL, Canopus ProCoder, Sorenson Squeeze, RealNetworks Helix Producer, Windows Media Encoder and PopWire Compression Master.

This session will discuss tools, technologies, and concepts for creating content and optimizing workflow for faster and higher quality output. Audio/video for the Internet requires long-term professionals to turn an about-face from the knowledge gained throughout long careers in broadcast or production. Find out why, and what tools are available to create the best possible streaming audio and video content in a bandwidth-limited world.

Recent developments in "web radio" indicate that this arena may be turning a corner on the path to profitability. After years of battling over royalties and programming restrictions, the industry is now looking at how to operate a successful business. Internet radio is expected to reach nearly 60% of the U.S. population by 2004, and there are signs that the medium is gaining acceptance as a viable distribution and advertising model. But questions of audience measurement, program availability, and the cost control still face the industry. This panel of Internet radio and broadcasting executives will discuss the state of digital radio today, how the industry can address the issues that affect this business, and where they see the industry headed.

This session will look at the issues of building an in-house streaming media network and system versus outsourcing most or all of your streaming needs. Using specific organizational examples, the panelists will discuss how to determine the strategy an organization should take and why, what to do once the decision is made, and how to review the overall satisfaction with the project.

As mass consumption of wireless devices increases and with higher bandwidth rates in each generation, finding rich media content on the go will soon become commonplace. 3G, WAP, HDML, WML, HTML—what does all this mean for the streaming content creator/producer? Will your media be ready for wireless delivery? Look at the different technologies enabling wireless content delivery today and how they are affecting new and future business models.

How do you justify and plan for deploying a new and not-quite-understood technology like streaming—even when over the long run it will reduce costs for line items like corporate training, sales meetings, business travel, and other communications expenses? In this session an expert panel and on-point case studies will help business executives learn how streaming works, what it costs, and will analyze implementation issues and develop solid solutions to take back to the office.

Rich media asset management includes applications and services that catalog, index, and annotate original content as well as facilitate the repurposing and search and retrieval of rich media content. These applications allow audio and video content to be incorporated into enterprise and entertainment databases and integrated into other IT applications. Asset management applications also handle production management, distribution preparation, syndication management, rights management, and security. In this session hear from experts about how to determine the asset management solutions most suited for your content.

It started with the phone, but the business communications technology evolution continues and is accelerating. Corporations are increasingly demanding technologies that offer combined data, voice, and video for corporate communications, training, sales, and advertising. This presentation will explore current trends in communications convergence, how streaming media technologies are involved, implementation factors, what can be expected, and how to prepare for the integration of data, voice, and video streaming technologies.

With the increasing popularity of live webcasts, it is vital for webcasters and content creators to understand the intricate steps involved in producing a successful live event. From signal acquisition through encoding to server distribution, this session will detail and suggest the best practices for delivering a live Internet webcast. Learn how to take a complex and rich live event and deconstruct it to its elemental parts—and put it online.

Have you ever wondered what it takes to put on a live Internet show for the largest single sporting event in the world? All the online production components are the same if you are doing a small show or streaming the largest show in the world. Have you ever wondered about the obstacles of producing an online show each week while traveling from one location to another? Or how to deliver the on-site excitement over the internet to the fans.

The Video Communications Unit at Mayo Clinic uses streaming media to keep over 25,000 physicans and allied health staff at its 30+ clinics and hospitals connected. Requests for programs, classes and presentations to be streamed live and for web archival have jumped from 25 in 2002 to over 500 in 2004. Learn how the Mayo Clinic converted to a more automated process to handle the rush to view medical education on the web.

Streaming video opens a new dimension in the electronic security industry. Learn how this new media is being applied in applications to enhance homeland security. General Electric, a leader in digital CCTV field will represent the security industry and brief you on a major growth opportunity for streaming video.

In July, the American Museum of the Moving Image launched of The Living Room Candidate, an innovative online exhibition presenting more than 250 television commercials from every presidential campaign year since 1952. The exhibition includes streaming video, historical analysis, election results, and a searchable database. Learn how this non-profit organization harnessed the power of streaming media, enabling visitors to the museum's web site to watch nearly 4 hours of commercials and navigate between different election years, types of commercials, and issues.

Chris Hock, the director of product marketing at Macromedia, explores the state of the art in video on the Web today. In his far-reaching keynote, he questions whether video will simply be transplanted as is onto the Web, or if the explosion in broadband adoption and the interactive nature of the Web will provoke the development of a completely new form of communication. Video on the Web is poised to take off in a dramatically new way, and is no longer limited by a rectangular box. Chris will show the latest, cutting-edge uses of video in a nontraditional form and how this translates to success for users and providers.

Creating a space for Internet or intranet broadcasting presents challenges that are unique from the recording and broadcast studios. Different tools, workspace, acoustics, lighting, and hardware can make this challenge daunting at best. This session will unravel the mysteries and cover the common pitfalls encountered when putting together a corporate or commercial webcasting space.

The past year has seen explosive growth in the content subscription marketplace for music and movies, with streaming media a key component of this success. Learn what has and has not worked when it comes to pay-per-view versus monthly subscription models. This panel looks at innovative and simple ways you can use pay-per-view technologies and digital rights management to grow and retain your membership and user base, while avoiding common pitfalls and mistakes.

Web- and videoconferencing is being used in boardrooms all over America to deliver online presentations and interviews to a global audience while reducing travel costs and enhancing business relationships. CEO broadcasts are becoming a common way to communicate with a global workforce. This session will examine how and why Fortune 1000 companies are taking advantage of the newest streaming and IP-based applications and services, and the differences between them. Listen and learn how your organization might benefit from these ideas.

Today there are many formats and codecs available for the creation and delivery of media, and these options can be overwhelming and confusing. Why are there so many different ways to stream live and on-demand media? The open source community has made great strides in operating systems, databases, web servers, and desktop productivity, but has not yet had a significant impact digital media. Not all the major streaming players even support the MPEG-4 standard in their currently deployed infrastructure and products. This discussion, held by leading tools and solutions vendors, outlines the current standards and looks ahead to the future.

HTML banners are routinely dismissed and track abysmal click-through rates, forcing many advertisers to look at rich media online marketing technologies, such as Flash and Java. This panel looks at some case studies, and discusses the uncertain metrics of determining rich media marketing ROI and the potential of online branding. How nascent is this market? When will advertisers advance past "testing the waters" and implement comprehensive rich media marketing strategies?

As the demand for content increases, content providers are under increasing pressure to efficiently deliver new content. The two major concerns for the content provider are maximizing assets (what are the best strategies for protecting my new content) and minimizing liabilities (how can I protect myself from claims against my new content or technology). This session will discuss intellectual property protection strategies as well as provide the latest information on current technology patent infringement cases including Acacia Technologies.

Chuck King, the IT director for the Desert Sands Unified School District, will present his district's initial plans, funding, design, architecture, deployment and use of streaming with actual user video testimonials. He will also show a short video documentary that was actually made using the project’s technology and resources.

In the late 1990’s Alameda County Congestion Management Agency (ACCMA) started the SMART Corridors Program. The SMART Corridors Program is an Intelligent Transportation System (ITS) program aimed at deploying ITS technologies to mitigate congestion problems in areas where widening roadways or using other traditional measures is not an option. Because of the prohibitively high cost of building a dedicated fiber optic network to carry uncompressed video, the ACCMA decided to work with streaming media to conserve bandwidth, saving considerable amounts in implementation costs, while still maintaining quality video feeds. Learn how the ACCMA operates 135 concurrent live streaming video feeds showing real-time traffic conditions and makes them available to traffic engineers and the public.

Red Bull Copilot is a series of multi-platform, interactive sports experiences produced for Red Bull of North America. Featuring Red Bull athletes and events, Copilot allows the viewer an in-depth view into the mind, body, and equipment of some of the world's most accomplished action sports athletes as they actually compete in their chosen event. Learn how each multi-chapter installment of Red Bull Copilot is deployed across a variety of motion media platforms including Internet, DVD, and broadcast/cable television.

Washington State has merged the power of Internet technology to the compassionate mission of its human services agency to reach out to foster parents statewide. Developed by the Foster Parent Training Institute of the Dept. of Social and Health Services (DSHS) and produced by the Dept. of Information Services (DIS), a series of webcast workshops have exceeded all expectations for use and measurable return. The series continues to provide a high value service as live webcast programming and as dynamic training for parents who visit the streaming media archive on the DSHS Web site. Presenters will discuss the technology behind the programming, the impact on the citizens, and provide helpful information on producing a quality webcast production.

Lockheed Martin Aeronautics faced the challenge of enabling its 25,000 employees to receive and participate in streaming video presentations, including elearning, all-hands meetings, company announcements, and CEO presentations. Learn how the company implemented a complete video streaming infrastructure utilizing the company’s computing networks and in coordination with Web servers and other content delivery tools. With this solution in place, Lockheed Martin Aeronautics benefits from timely access to information, reduced costs through remote training and presentations, increased overall efficiency of its employees, enhanced communications, and better customer service. Hear how it happened!

Broadband has the potential to capture a video audience that has not been reached by television—Internet users in the workplace. Currently, 57% of employees with Internet access use a broadband connection. This session will address the potential of this untapped market, the opportunities to capitalize on broadband, and what it means to cable companies, developers, and other IT professionals.

The ability to deliver timely, reliable access to data, audio, video, and multimedia content has become crucial to the success of any media and content provider or enterprise using streaming. With all the different standards and options that are available, choosing the right hosting, storage, and delivery methods can be confusing, depending on the type and amount of content you're delivering. This session takes a look at the current options so you can determine the best solutions for your content.

After a slow start in the corporate world, streaming media is showing its potential as a powerful, convenient, and affordable way to broaden learning opportunities, maximize the sharing and understanding of information, increase communication frequency, and improve productivity. This session will explore strategies for moving streaming media into the corporate mainstream. One benefit lies in recording and archiving presentations that can be accessed on-demand, when and where they are needed.

By 2006, digital television will be in over half of all households, along with video-on-demand (VOD) and more than 20 percent penetration of DVD recorders. Control will shift from distributors to viewers. Broadband has reached nearly 39 percent of all Internet-connected households and by 2007, personal video recorders will be in a fifth of U.S. households and nearly all families with incomes of more than $100K will have net access, mostly broadband. Listen and understand the implications for streaming and broadcast media.

Educational institutions have long been a testing ground for technological breakthroughs that change the way we work and learn. Hear what is being done today in educational research and applications that can transfer to the corporate world. Learn how education institutions are using streaming for more than just distance learning, and how enterprises can take their cue from academia by using streaming technology to enhance learning and corporate training initiatives.

The protection of digital video content distributed over broadband networks is one of today’s burning issues. Going beyond computers and streaming media, this session examines content protection methods for broadcast TV, interactive television, movies, and video-on-demand. Attendees will gain a broader awareness of the range of technology offerings and suppliers, and the know-how to help establish a conscious and informed decision-making process for content protection.