Cathy Rasenberger is President of Rasenberger Media LLC. (www.rasenbergermedia.com), a leading media industry consulting firm providing business development, outsourced management and strategic advisory services. Founded in 1998, Rasenberger Media has specialized in developing, launching and distributing television networks. To date, Rasenberger has successfully helped launch 28 leading Cable TV networks and 20+ FAST (Free Ad Supported Streaming TV) channels including AccuWeather, Newsmax, TV One, Al Jazeera, Outside TV, Outdoor Channel, MGMHD, Universal Sports, PBS Nature, RFD-TV, PFLMMA, Free Movies Plus, and many more. Rasenberger Media advises major media companies regarding strategic partnerships, media investments and acquisitions, business development, market expansion, and distribution strategies. Clients have included WNET, Verizon Wireless, Al Jazeera, WWE, Condé Nast, Houghton Mifflin Harcourt, MGM, Universal Music, TDAmeritrade, WURL, AIBUY, Rural Media Group, GluedIn among others.

 

Cathy Rasenberger is also a Founder and Co-President of Sports Studio, Inc., a global sports platform, distribution and monetization company dedicated to delivering and monetizing free, high quality sports programming across linear and on-demand platforms. Sports Studio, Inc., owns and operates FreeLiveSports.tv, which is among the world’s largest dedicated free sports platforms with 120+ sports channels, 1000s of hours of sports related VOD including 500 movies, and available in 75 countries. Sports Studio also operates a managed services and distribution business for O&O and third party sports channels.

 

Prior to founding Rasenberger Media, Rasenberger helped launch and build the Food Network from a concept thru eventual sale to E.W. Scripps as SVP Distribution and Affiliate Marketing. Previously, Rasenberger held senior management positions at ESPN, TV Guide, Warner Bros TV and Cablevision Magazine. In recognition for her industry contributions, Rasenberger has been included among CableFax’ "Top 100 Heavy Hitters", “Most Powerful Women” and inducted into the Cable TV Pioneers. Rasenberger holds a BA from Harvard College, Harvard University.