As President, Elizabeth supports all teams within Parks Associates, a woman- and family-owned market research and consulting firm. She oversees research topics and coverage areas for the company and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing. Elizabeth has supported the growth of Parks Associates business and marketing services for twenty three years and is the key organizer for all of Parks Associates' events, including Parks Associates signature event CONNECTIONS™. She also drives the overall mission to provide clients with the best consumer and industry research and analysis on the SMB and consumer technology markets to inform strategic market decisions. Elizabeth joined Parks Associates on a full-time basis after graduating from the University of Texas at Austin with a BA in psychology.