Online Sessions
Length: 1 Hour
Title: Connecting Adtech at Paramount
Time: 1:10 PM - 2:00 PM
Description: Paramount's Jarred Wilichinsky will share what it took to oversee three different properties' adtech stacks, create a comprehensive strategy, and deliver on requirements for the Super Bowl, Paramount+ launch, and the Masters during the early days of COVID. The unforgiving world of adtech means any mistake can cost millions of dollars. Adtech is the key to a successful AVOD/FAST monetization strategy, but there are so many moving parts that it can be a challenge to get it right. Wilichinsky will provide insight into what works, what doesn't, and how ad-supported delivery compares to subscription offerings.
Title: Future-Proofing Adtech Monetization for Scale
Time: 1:00 PM - 1:10 PM
Description: Jay Kulkarni, CEO of marketing solutions provider Theorem, will discuss the needs of OTT providers when it comes to adtech monetization via ad supported models, and how to future-proof processes to enable scale and increase revenues.