Natasha Potashnik is Vevo’s Head of Data. Overseeing the data science and analytics teams, she is responsible for applying AI, machine learning, and insights to all parts of the business, in close collaboration with measurement and engineering. Previously, Natasha was CTO and Co-Founder of the wellness startup Superbloom, where she spearheaded technology, data science, software, analytics, and product efforts. She also served as an SVP and Partner at Known, where she led a 90+ person media science team using machine learning to plan, buy, and optimize data-driven advertising. Natasha earned her B.A. in Mathematics from Yale University and her PhD from Columbia University.