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Some elements of streaming workflows and architecture may always stay on-prem. However, the cloud affords streaming pros opportunities for scaling and cost-cutting that make the lure of cloud workflows too powerful to resist for most live streamers intent on managing large and unpredictable audiences, improving QoE, increasing ROI, and satisfying brands. For most of the industry, the great cloud migration has largely happened. For all of their advantages, end-to-end cloud workflows also bring new challenges, from production to playout to distribution. Tune in to this panel of cloud streaming experts for actionable insight on how to refine and streamline your scalable cloud live-streaming workflows and jump and dodge the hurdles that threaten to break your stride.

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In the wake of the “Streaming Olympics” and a series of eye-popping premium sports licensing deals, what remains to hold sports streaming back from surpassing linear broadcast sports? This panel examines the state of sports streaming and its day-to-day challenges, how tech debt and technological shortcomings directly impact monetization, and what emerging innovations in 2025 will help everyone, from video tech teams to revenue and ad operations, to better manage large tentpole events as the viewership shifts from linear to digital and on a variety of streaming platforms.

The growth of highly interactive streaming genres such as gaming, auctions, and sports betting has put pressure on networks while increasing the need to integrate interactivity and heightened engagement into more traditional methods of content delivery. With the challenges organizations face to ensure that their users have the smoothest and most dynamic interactive streaming experiences, and the additional investment in delivery infrastructure required as those experiences scale, how can streamers deliver ROI from interactive streaming every time?

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AI is making inroads into streaming workflows and experiences at nearly every stage, from ingest all the way through discoverability. This panel explores how AI promises to streamline and reduce investments on the processing and delivery end through time-efficient, cost-efficient encoding tools that minimize buffering, fine-tune image quality, and enable workflow optimization. This panel explores how AI is currently impacting streaming delivery and playback experiences, how we can expect its role to continue to evolve over time, and how you can leverage AI’s benefits in the streams you deliver.

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Monitoring plays a critical role in live streaming—particularly as live streams scale—enabling organizations to track QoS and QoE, flag buffering and encoding issues as they arise, analyze network component performance on-the-fly, and more. You can’t monitor every aspect of streaming performance when you’re live, of course, so the quantity of data you gather is less important than capturing the right datapoints to optimize performance. But which metrics will deliver the best results, and which ones are best suited to help you economize as you optimize?

Streaming and tech industry pundits have been proclaiming “The Year of 4K” for at least a decade now, and yet, its long-anticipated heyday never seems to arrive. The screens are capable, the quality is undeniable, but whether it’s infrastructure or bandwidth challenges or diminished demand from a viewing audience skewing younger and mobile, the stars never seem to align. And there are those who suggest with 8K-capable screens going mainstream, the industry might just leapfrog 4K for its pixel-richer successor. Still, progress is apparent, as we’ve seen 1080p live streaming (finally) surpass 720p as the market’s prevalent resolution of choice. Four great debaters are set to square off to make their cases on our virtual stage. Tune in, hear the arguments, and pick the winners!

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The promise of streaming as a boon to advertisers has always been its potential to help them target audiences more precisely by delivering more substantive audience data than broadcast can offer. But even as streaming’s audience share has grown to justify substantial migration of CTV ad dollars from broadcast to digital, when it comes to quantifying audiences and measuring engagement, the lack of consistent and easily translatable measurement standards—not to mention the sheer number of measurement options—continues to frustrate ad buyers. How can streaming move toward the proposed “single source of truth,” or is that even the answer?

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As the premium content world moves beyond the peak content era of reckless, volume-centric overproduction, emerging content strategies—especially for services relying all or in part on subscription revenue—revolve around increasingly complex subscription schemes, whether it’s tiered approaches, new aggregation models, or bundling deals built on partnerships that make temporary allies of direct competitors. This session will offer fresh insight on the latest content monetization strategies from the premium content world that are shoring up subscription revenue, growing audiences, and delivering value to advertisers.

Today’s streaming providers deliver endless amounts of content, which can overwhelm viewers who are simply looking for something to watch. The content discovery process often takes far longer than viewers are willing to wait. FAST channels have the power to redefine content discoverability by using data to serve customers the content they want to watch and help them find new content based on prior viewing habits. FAST platforms have a vast amount of data available to them, but only a small amount of it is being used to its full potential. Incorporating viewership data into the content discoverability process can remove the pain points that have bubbled up in the new streaming landscape, lead to more engagement with the content, and open up more opportunities for advertisers to reach their target audiences. This session looks at the success of genre channels and provides attendees with insight into how they help their viewers find their content faster.