As VP, US Sales for Vevo, Melissa Sofo leads the network's direct sales team in the U.S., with a focus on CTV strategy, partnerships, and revenue. Melissa is a media industry leader in linear and digital advertising, experienced in leveraging a large portfolio of media properties, data-driven audiences, the streaming ecosystem and branded content deals to address changing consumer behaviors and technology shifts in the marketplace. Prior to Vevo, Melissa held sales roles at Warner Bros. Discovery, WarnerMedia, and Turner.