Program

Final Program [PDF]

Streaming Media East 2022 is the career- and and organization-changing opportunity you've been looking for! Whether you are an executive or manager interested in new business strategies and trends or a production, IT, or engineering professional from the technical side, you’ll find all of your bases covered. Get actionable advice and strategies for moving your career and your business forward. 

 

Monday, May 23

Streaming Media University Workshops

Streaming Media University features world class experts delivering content-rich training. This series of workshops at Streaming Media East 2022 offers attendees the opportunity to get deep-dive training on online video and streaming technologies. Three-hours in length, you'll learn the sound theories and practiced techniques to become a top performer in the online video field. In the end, you’ll walk away with the professional know-how to enhance your career.

 

W1. Advanced Codec Implementation & Production

09:00 AM2022-05-232022-05-23

Monday, May 23: 9:00 a.m. - 12:00 p.m.

Over the last 5 years, we’ve transitioned from one codec, H.264, to seven or more (H.264, HEVC, VP9, AV1, VVC, EVC, and LCEVC). Keeping track of the performance, implementation status, and royalty status of these technologies has become exceptionally time-consuming, yet is mission-critical for all encoding professionals. This 3-hour workshop details the implementation status of AV1, VVC, LCEVC, and EVC, discusses competitive quality/performance, and shows how to encode with available encoders. Attendees leave knowing the implementation status of these codecs and production alternatives for encode/decode.

Speakers:

, Owner, Streaming Learning Center

, Patent Attorney, Moore IP Solutions

 

W2. Integrating High-Quality Inputs/Outputs With Conferencing Platforms

09:00 AM2022-05-232022-05-23

Monday, May 23: 9:00 a.m. - 12:00 p.m.

In order to achieve higher-quality video and audio than what consumer webcams and mics offer, live-event video production during the pandemic has rapidly accelerated the use of AV capture hardware and versatile outputs like NDI, SRT, and RTMP from popular conferencing tools such as Zoom and Microsoft Teams. While these products enable meeting organizers to directly push RTMP feeds from the cloud to social media destinations and custom ingest servers, the lack of customized layouts in these feeds creates new opportunities for webcasters to produce better-looking, fully branded live streams for their clients. Nearly every trade software product for video switching supports NDI, including OBS, Telestream Wirecast, vMix, and more. In this workshop, learn how you enhance the production values of your next virtual or hybrid event with high-quality sources derived from Zoom and Microsoft Teams. Learn about the differences between Zoom (Zoom Meetings, Webinar, and Rooms) and Microsoft Teams (Presenter Mode, PowerPoint Live, and Live Events) and how those modes affect your production process.

Speaker:

, Streaming Solutions Architect, videoRx

 

W3. Affordable Gear & Workflows for REMI Production

01:00 PM2022-05-232022-05-23

Monday, May 23: 1:00 p.m. - 4:00 p.m.

The pandemic has forced us all to become video production experts and knowledgeable in the technologies available for high-quality broadcasts involving multiple remote speakers in different geographic locations. Here’s the training you wish you had before the pandemic started. This workshop covers low-cost alternatives for producing videos with multiple participants in different locations, including mixing on-premise and in the cloud. This 3-hour workshop also covers available workflows, production alternatives (webcam, consumer cam, DSLR, Bluetooth, USB mic, XLR mic), and best practices. Attendees leave knowing how to remotely produce a live event as well as the pros and cons of the various production alternatives.

Speaker:

, Owner, Streaming Learning Center

 

W4. FFmpeg 5.0 Advanced: Working With Multiple Sources, Inputs, & Outputs

01:00 PM2022-05-232022-05-23

Monday, May 23: 1:00 p.m. - 4:00 p.m.

At the start of this year, FFmpeg 5.0 (codenamed "Lorentz") was released, a major upgrade from previous versions. This workshop guides you through the changes that might affect your current FFmpeg processes and workflow, as well as introduces you to more challenging FFmpeg features. If you’re already familiar with the basics of FFmpeg operation, you’re ready to tackle more ambitious tasks with one of the most powerful compositing tools available. We explore composition of two video sources with text labels and placement, setting up multiple processes to output multiple bitrates for adaptive delivery, using the “tee muxer” to distribute one encoding process to several outputs, and accessing connected hardware (e.g., webcams, AV capture devices) and networked hardware (e.g., IP cameras) as inputs to FFmpeg processes. Note: A diagnostic test is available for attendees to determine whether they’re prepared for this advanced workshop. Click here for a quick quiz on your FFmpeg knowledge: http://go2sm.com/ffmpegdiagnostic.

Speaker:

, Streaming Solutions Architect, videoRx

Monday, May 23

Content Delivery Summit

Now in its 15th year, the Content Delivery Summit is the longest-running conference focusing on the confluence of the technology and business that enables online publishers to reach audiences at scale. Content Delivery Summit is a one-day conference that brings together carriers, telcos, ISPs, and premium content owners for a detailed look at the technology and platforms being used to deliver and accelerate web content.

 

Content Delivery Summit

09:00 AM2022-05-232022-05-23

Monday, May 23: 9:00 a.m. - 5:00 p.m.

Please visit the Content Delivery Summit 2022 website for program details.

Tuesday, May 24

Opening Keynotes

 

The Future of Premium Video Advertising

09:00 AM2022-05-242022-05-24

Tuesday, May 24: 9:00 a.m. - 9:45 a.m.

Premium video enters a new era of advertising with viewers craving more content, more choice and more ways to watch wherever and whenever they want. In this keynote fireside chat, NBCUniversal Advertising and Partnerships’ William Roberts-Foster explores the shifts in consumer behavior, how NBCU is collaborating with brands to deliver content that viewers crave and building a pristine ad environment with Peacock.

Speaker:

, Senior Director, Ad Innovation Strategy, Advertising and Partnerships, NBCUniversal

 

Diamond Sponsor Keynote: It’s time for a streaming audience measurement technology

09:45 AM2022-05-242022-05-24

Tuesday, May 24: 9:45 a.m. - 10:00 a.m.

We’ve reached the next stage of the streaming technology revolution. We are moving from rapid growth to a focus on sustainable businesses. In order to do this,  we need an audience measurement technology that’s built for streaming. In this session we will discuss the five pillars of a streaming audience measurement technology, why they matter and what we can achieve once we identify one.

These pillars include: 

  • Comprehensive
  • Real-Time, Census level
  • Unified
  • Standardized
  • Interoperable 

Speaker:

, Senior Product Marketing Manager, Conviva

 

Research Keynote: State of the Streaming Industry Spring 2022

10:30 AM2022-05-242022-05-24

Tuesday, May 24: 10:30 a.m. - 11:15 a.m.

In this special keynote program, Streaming Media’s Eric Schumacher-Rasmussen and Help Me Stream Research Foundation’s Tim Siglin are joined by our research partner to present the findings of our fifth "State of the Streaming Industry" survey. We talk about changes and trends in the industry in key areas, including live vs. on-demand, scale, monetization, and technology.

Moderator:

, CMO, Norsk


Speakers:

, Founding Executive Director, Help Me Stream Research Foundation

, CEO, Tulix

, Co-Founder, Executive Vice President, Tulix

 

Tuesday, May 24

Track OTT: The Future of OTT

OTT is the future of television, and we've expanded the former OTT Leadership Summit to offer even more sessions for a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rights holders can unlock the value of OTT and connected television. Because business and technology factors work hand-in-hand to create a successful OTT service, we’ll look at the entire OTT ecosystem to provide a thorough understanding of the opportunities and challenges that lie ahead. We’ll also unveil fresh OTT research to give you actionable data and help you thrive in this increasingly competitive market. It will point to improvements in content creation, acquisition, and monetization, and reveal coming shifts in consumer viewing habits.

 

OTT101. Fireside Chats With OTT Innovators

11:30 AM2022-05-242022-05-24

Tuesday, May 24: 11:30 a.m. - 12:30 p.m.

Streaming Media editor-in-chief Eric Schumacher-Rasmussen sits down with executives from leading OTT services for a deep dive into their successes, their mistakes, and the lessons they’ve learned along the way. Check back later to find out who!

Moderator:

, CMO, Norsk


Speaker:

, CEO / Co-Founder, Revry

 

OTT102. The Future of OTT Advertising

01:30 PM2022-05-242022-05-24

Tuesday, May 24: 1:30 p.m. - 2:15 p.m.

SSAI. CSAI. DLA. FAST. AVOD. It’s a veritable alphabet soup of advertising technologies and models, but they all share one thing in common: opening up a new world of TV advertising leveraging technologies that are only possible in streaming. This panel of industry leaders talks about what’s working, what’s not, and where the smart money says OTT advertising is headed.

Moderator:

, CEO, Chris Pfaff Tech Media


Speakers:

, Senior Vice President, Products and Partnerships, Product, Penthera

, US Head of Verticals - Insurance | Fin Serve | Energy, Roku

, VP, Future Today Marketplace

 

OTT103. Finding Riches in the Niches

02:30 PM2022-05-242022-05-24

Tuesday, May 24: 2:30 p.m. - 3:15 p.m.

"Diversity" and "representation" aren’t just buzzwords, nor should efforts to achieve them stop in the boardroom and HR department. If you’re not reaching as diverse an audience as possible, you’re leaving money on the table; the LGBTQ market alone is estimated to represent $1.1 trillion in spending power in the U.S. alone. On this panel, representatives from niche video services join their wider-reaching counterparts to talk about the importance of diversity in OTT and how to achieve it.

Moderator:

, CMO, Norsk


Speakers:

, CEO / Co-Founder, Revry

, Founder & CEO, kweliTV

, Founder & CEO, Canvas Studios

 

OTT104. The Big Picture: Where Does Streaming Video Fit?

03:45 PM2022-05-242022-05-24

Tuesday, May 24: 3:45 p.m. - 4:30 p.m.

Increasingly, video services face their biggest competition not from other OTT platforms, but from video gaming, esports, social media, and other ways consumers spend their time online. Interpret’s Brett Sappington shares the firm’s latest research, gives a 30,000-foot view of the holistic world of digital entertainment, highlights how video of different types fits into the larger picture of consumers’ overall viewing, and shows how this impacts the ways brands can reach audiences and how it’s all changing.

Speaker:

, Vice President, Interpret

 

Tuesday, May 24

Track VET: Video Engineering & Technology

Combining the popular Video Engineering Summit with our technology & how-to track, the Video Engineering & Technology Summit is for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results. Expert presenters will offer sessions on encoding and transcoding, packaging and delivery, player and UI development, and formats, protocols, and standards. If you’re looking for deep dives into HEVC, VP9, AV1, VVC, EVC, LCEVC, DASH, CMAF, WebRTC, video optimization, QoS/QoE, or live streaming challenges, you’ve come to the right place. This is the place to go under the hood and learn real skills and improvements you can put in place as soon as you’re back in the office, and our expert speakers will help you take your video to the next level.

 

VET101. Game of Codecs: AV1, VVC, EVC, LCEVC, & More

11:30 AM2022-05-242022-05-24

Tuesday, May 24: 11:30 a.m. - 12:30 p.m.

Remember when your codec decision was simple? Longing for the days when H.264 ruled the world? Confused by a codec landscape that’s getting more crowded, not less? Is that what’s bothering you, bub? Well, we’re here to provide some clarity and help you assess which codecs make the most sense for which markets, which ones you can safely do without, and which you ignore at your peril.

Moderator:

, President/Founder - Chief Exec, PADEM Media Group


Speakers:

, Video Engineer, Twitch

, CEO and Co-founder, V-Nova, UK

, VP, Research, Brightcove

 

VET102. Encoding AV1 With Open Source Alternatives

01:30 PM2022-05-242022-05-24

Tuesday, May 24: 1:30 p.m. - 2:15 p.m.

For many VOD producers, it’s go time for distributing video using AV1, which plays in 74.25% of available browsers, plus all newer Android phones and many smart TVs and living room dongles. Meanwhile, the Alliance for Open Media version 1.0 of the SVT-AV1 codec has joined libaom-av1 as an affordable and increasingly speedy encoding alternative. This session will explore encoding with these open-source alternatives, testing key options like presets, threads, available rate control options, and other parameters to arrive at the optimal command string for both encoders.

Speaker:

, Owner, Streaming Learning Center

 

VET103. Multicast: Has Its Time Finally Arrived?

02:30 PM2022-05-242022-05-24

Tuesday, May 24: 2:30 p.m. - 3:15 p.m.

IP multicast is 33 years old this year. This session takes a rapid tour through multicast’s history; looks at some deployments and their successes and failures; and examines the emergence of IPTV, operator CDN, and application-layer P2P models. It then looks at why multicast adoption has been difficult, along with some of the technical and commercial challenges it has faced. Finally, it looks to the future and the re-emergence of interest with the hot new technologies in the space, including multicast-ABR, LTE-B, and BIER.

Speakers:

, Chief Business Development Officer, Norsk by id3as

, Distinguished Systems Engineer, Juniper Networks

 

VET104. Best Strategies for Reducing Bandwidth & Storage Costs

03:45 PM2022-05-242022-05-24

Tuesday, May 24: 3:45 p.m. - 4:30 p.m.

There are four straightforward ways to reduce bandwidth and storage costs: 1) trimming fat from your existing ladder, 2) adapting per-title encoding, 3) deploying a more efficient implementation of your current codec, and 4) deploying a new codec. This session shows real-world examples of all four methods so you can return to your office with definite action steps to reduce these key operating costs.

Speaker:

, Owner, Streaming Learning Center

 

Tuesday, May 24

Track LSS: Live Streaming at Scale

Live streaming has never been more crucial, nor more popular, and the COVID-19 pandemic brought unprecedented advances in live production and delivery. From the production team on the ground (on-site or remote) to distribution in the cloud and at the edge, pulling off a successful large-scale live event is a Herculean task, one where failure isn’t an option. The Live Streaming at Scale track is all about how you can leverage those advances, offering how-to and best practices sessions and panels that will help you make sure your live events go off without a hitch, whether your audience is in the thousands or in the millions.

 

LSS101. Moving Beyond DIY Live Streaming

11:30 AM2022-05-242022-05-24

Tuesday, May 24: 11:30 a.m. - 12:30 p.m.

The year is 2022, and the streaming ecosystem and video platform as a service (VPaaS) offerings have grown in leaps and bounds over the last decade. Yet many small to medium-sized webcasting businesses continue to build expensive streaming media server infrastructure on-prem or in the cloud. In this session, learn how to properly compare the costs of maintaining your own streaming backbone to easy-to-use affordable services.

Speaker:

, Streaming Solutions Architect, videoRx

 

LSS102. Scaling For The Demands Of A Growing Live Audience

01:30 PM2022-05-242022-05-24

Tuesday, May 24: 1:30 p.m. - 2:15 p.m.

As more people are turning to streaming as their main source of content, companies are dealing with the necessity of scaling quickly. On top of this, everyone is viewing from many devices, each with a specific set of quality specifications. With many viewers now getting their live events and sports coverage almost exclusively from streaming services, this panel discusses the necessary tools to ensure a successful viewing experience.

Moderator:

, Principal Strategist, Dillon Media Ventures


Speakers:

, Senior Solutions Engineer, Akamai

, COO & Co-Founder, EZDRM

, Distinguished Software Architect, Synamedia

, CEO/Founder, Bulldog DM

 

LSS103. Delivering Reliable Live Streams at Scale

02:30 PM2022-05-242022-05-24

Tuesday, May 24: 2:30 p.m. - 3:15 p.m.

With all due respect to pristine production value, streamlined workflows, heightened interactivity, and killer content, it’s all for naught if you can deliver a resilient, reliable, high-quality stream. If your stream starts buffering as the ball sails toward the goal or the emcee announces, “The winner is …,” your audience (and your advertisers) won’t give you credit for trying. Having a robust CDN—or even multiple CDNs—as the backbone of your stream is key. This panel discusses the current state of streaming infrastructure and what you need to know to maintain five-nines streaming reliability when it matters most.

Moderator:

, Editor, Faultline, Rethink Technology Research


Speakers:

, CEO/Founder, Bulldog DM

, Director, Product Management - Edge Delivery, StackPath

, Producer & Co-Founder, LiveX

 

LSS104. Remote/Hybrid Production Workflows: The New Normal?

03:45 PM2022-05-242022-05-24

Tuesday, May 24: 3:45 p.m. - 4:30 p.m.

As social distancing requirements mandated remote workflows for most streaming productions in 2020, remote production proved not only viable but, in many cases, greatly advantageous. It reduced the number of crew required onsite, cut down on lost travel time, limited in-venue expenses, and enabled outfits running large and concurrent events to work more efficiently. As large-scale, in-person events from esports and entertainment to trade shows return—often as hybrid events with co-equal offsite streaming audiences—will we also see hybrid workflows emerging, with master control, technical direction, graphics, or other production elements managed off-site?

Moderator:

, Producer & Co-Founder, LiveX


Speakers:

, Director of News Technology, Boston 25 News

, CMO, Signiant

, Vice President of Sales, LiveU

 

Tuesday, May 24

Track VEE: Video for Enterprise & Education

It's not all about OTT. The past two years have proven that streaming video is the bedrock of corporate communications and training, the world of education and academia is an increasingly virtual one, and video is crucial to the future of nonprofits, government agencies, and faith-based organizations as well. This summit is for CTOs, IT architects, digital media specialists, enterprise video specialists—anyone who is responsible for the video strategies both behind and beyond the firewall. Come learn the latest developments in webcasting, video management, delivery, analytics, and user-generated video for corporate communications, training, collaboration, digital signage, and more.

 

VEE101. How Will the Hybrid Workplace Affect Enterprise Streaming?

11:30 AM2022-05-242022-05-24

Tuesday, May 24: 11:30 a.m. - 12:30 p.m.

With COVID-19 changing the way organizations approach physical space, what does this mean for enterprise streaming? With more users accessing the network remotely, organizations need to ensure their networks are properly configured to support these users. Just as important, organizations need to ensure their networks can support the tremendous increase in video usage as people return to the office. This presentation considers newer networking capabilities such as VPN split tunneling, software-defined networks (SDN), and secure access service edge (SASE), as well as the more familiar multicast, eCDN, and peer-to-peer. Case studies show how several organizations have overcome issues as their environments changed.

Moderator:

, Founder & Managing Director, Howard & Associates


Speakers:

, Independent Digital Communications Consultant and Program Manager

, CEO, Vivoh

, Worldwide Head of Sales, MediaPlatform

 

VEE102. Back to School: What the Pandemic Taught Us About Video Learning

01:30 PM2022-05-242022-05-24

Tuesday, May 24: 1:30 p.m. - 2:15 p.m.

Educators learned a lot about video teaching while schools were closed. Now that everyone is back in the classroom, the challenge becomes integrating those skills and technologies into a learning environment that is increasingly hybrid in nature. This presentation shares real-world experiences, discusses best practices for video learning, and demonstrates how one of the country's leading universities has empowered instructors and other staff to deliver instruction and events using "video-to-go" gear bags.

Speaker:

, Director of Instructional Media, Office of Distance Education and Elearning, Ohio State University

 

VEE103. Zoom Webinars, Microsoft Teams Live Events, & Cisco Webex Events: What’s Right for Your Organization?

02:30 PM2022-05-242022-05-24

Tuesday, May 24: 2:30 p.m. - 3:15 p.m.

This session provides an overview of the three most popular live webinar solutions and looks at networking considerations for both remote and in-office users. For example, Zoom does not use traditional HTTP streaming, so eCDNs built for HTTP streaming will not be effective. We will assess some new technologies that are attempting to help scale all three of these solutions and provide use cases for how organizations have deployed them effectively and used them to complement their more traditional enterprise webcasting solutions.

Speaker:

, Founder & Managing Director, Howard & Associates

 

VEE104. Using Cloud-Based Video Services for the Enterprise & Education

03:45 PM2022-05-242022-05-24

Tuesday, May 24: 3:45 p.m. - 4:30 p.m.

It seems all you hear about these days is public, private, and hybrid clouds. Are cloud services applicable for enterprise and education video as well? This session discusses the deployment options for cloud-based services with a focus on two primary methods of moving services to the cloud: encoding and media management. The session addresses many questions around cloud-based services, including bandwidth concerns, pricing, and security. If you are considering moving to the cloud, this is a must- attend session.

Moderator:

, Streaming Solutions Architect, videoRx


Speakers:

, CEO, DiscoverVideo

, Chief Architect, Bitmovin

, Director of Instructional Media, Office of Distance Education and Elearning, Ohio State University

 

Tuesday, May 24

Track INN: Innovation Track

Open to all Streaming Media East 2022 conference attendees and Keynote & Networking Pass holders, Innovation Track sessions are moderated by Streaming Media magazine editors and presented by conference sponsors. Sessions are educational and the presentations which typically focus on products and customer case-studies provide a good opportunity to learn more about specific technologies or vendors. As an added bonus, many of our Innovation Track sponsors will be raffling off prizes at the end of their session (only in-person attendees are eligible to win).

 

INN101. Innovation Session

11:30 AM2022-05-242022-05-24

Tuesday, May 24: 11:30 a.m. - 12:30 p.m.

Fireside Chat with StackPath CEO Kip Turco
11:30 a.m. - 11:50 a.m.

The “edge” means different things to different people, but a few things are clear: it is a not a place nor is it the opposite of cloud. Join this Fireside Chat with Kip Turco, StackPath CEO, to learn what the edge is, what it isn’t, and what edge innovations are underway. Attend for your chance to win a Bose noise canceling headset ($350 value).

Speaker:

, CEO, StackPath

Change to Streaming Audience Measurement Technology in Action
11:55 a.m. - 12:15 p.m.

As we look to drive forward the streaming industry, it’s time to think about what a streaming audience solution can do for your business. In this session Conviva will walk through how they have supported customers line WarnerMedia, Paramount and NBC to innovate their measurement strategies to better monetize their businesses and successfully manage large tentpole events like the Super Bowl and March Madness.
Attend for your chance to win a $100 Amazon gift card.

Speaker:

, Senior Product Marketing Manager, Conviva

 

INN102. Innovation Session

01:30 PM2022-05-242022-05-24

Tuesday, May 24: 1:30 p.m. - 2:15 p.m.

The Journey to Autonomous Broadcasting
1:30 p.m. - 1:50 p.m.

Expanding opportunities for content consumption mean that delivery is becoming more than humans alone can manage. Broadcast workflows are undergoing a seismic shift from models built on bespoke equipment and manually intensive processes to unification around a suite of common technologies which are interoperable, intelligent and automated. The end state will be a fully autonomous broadcast system that will merely be overseen by people, whose priority is to ensure that the business is running. Gordon Brooks will walk attendees through this journey, from where we are to what steps need to be incrementally taken, and how long it will take. Attend for your chance to win a $250 Amazon gift card!

Speaker:

, Executive Chairman and CEO, Zixi

Opportunities and Challenges for Streaming Delivery in China and Southeast Asia
1:55 p.m. - 2:15 p.m.

In the past decade, the number of internet users in China and Southeast Asia combined has increased five-fold to 1.2 billion, and the digital economy in these regions is valued at over $4.64 trillion in total. Such strong growth, fueled by the increasing popularity of mobile gaming, social media, and e-learning, offers an unparalleled opportunity for businesses worldwide. In this presentation, we will cover the internet landscape, opportunities in China and Southeast Asia, challenges, and regulations in delivering content into the regions and streaming case studies. Attend for your chance to win a BaishanCloud-branded laptop backpack, thermos, and Starbucks gift card!

Speaker:

, Director Solution Architects, BaishanCloud

 

INN103. Innovation Session

02:30 PM2022-05-242022-05-24

Tuesday, May 24: 2:30 p.m. - 3:40 p.m.

Strategies to Simplify: How to Operate Efficiently when Working with a Distributed Workforce, Distributed and Disparate Storage, and a Diverse Set of Partners
2:30 p.m. - 2:50 p.m.

Media companies must deliver to more platforms, with larger file sizes, on tighter deadlines, and to locations all over the world. In addition, the storage landscape has grown in complexity with most companies storing assets in a mix of on-prem and cloud storage, across multiple locations. Signiant’s Bill Thompson shares insights from his work with media companies of all types and sizes and discusses how the Signiant Platform offers a unique and forward-thinking approach to help media companies do more with less by simplifying. Attend for your chance to win a Roku Ultra!

“Any fool can make something complicated. It takes a genius to make it simple.”

Speaker:

, Director of Platform Management, Signiant

Multi-Camera Remote Production Workflows on a Budget
2:55 p.m. - 3:15 p.m.

REMI, or remote production, is quickly becoming the preferred model for all types of productions. In this seminar, you will learn how to save time and money by using this production technique and the tools that make it possible. Attend to win a $100 Amazon Gift Card.

Speaker:

, Vice President of Sales, LiveU

An Apples-to-Apples Video Quality Comparison of the Top Streaming Providers
3:20 p.m. - 3:40 p.m.

SSIMWAVE has reviewed the streaming video quality of the same film content from different top streaming services, and their quality is not what you would expect. Why is this and what can we do? Abdul Rehman, SSIMWAVE's CEO and Co-Founder, shares how SSIMWAVE did the comparison and what they found. Join this innovation track session to learn more and enter for a chance to win a $200 Amazon gift card!

Speaker:

, CPO, IMAX

 

INN104. Innovation Session

03:45 PM2022-05-242022-05-24

Tuesday, May 24: 3:45 p.m. - 4:30 p.m.

The Benefits of Extending the Edge of the CDN and What It Means for the User Experience
3:45 p.m. - 4:05 p.m.

Video providers invest in CDNs that deliver content from locations as close to the viewer as possible to minimize the quality of experience issues, but don’t control the end-to-end path of their video. Learn more about what factors impact video quality beyond the CDN, which metrics to monitor, how QoE impacts churn, and how video companies can extend their edge to the viewers’ devices to maximize the user experience. Attend for your chance to win a $100 Amazon gift card!

Speaker:

, President, Penthera

The Live Streaming Landscape: Changes and Innovations for Hybrid Events
4:10 p.m. - 4:30 p.m.

With the rise of hybrid events, live streaming is more important for meeting planners than ever. But traditional live streaming tools have failed to meet their needs. This presentation will present today's solutions to yesterday's challenges with live streaming: from latency, to accessibility, to engagement analytics and beyond. Beginning with an overview of Cadmium's 20+ years of innovation in the event and learning technology space, we will provide an overview of the shortcomings meeting planners have faced with live streaming technology. We will go on to show how technological advancements have created solutions for event and A/V teams in the form of low latency, automatic captioning, proactive health monitoring, a streamlined interface, and more. Finally, we will touch on the necessity of such technology to drive engagement and revenue in the hybrid, post-COVID world. Attend for a chance to win a $100 Amazon gift card!

Speaker:

, SVP of Video Technology, Cadmium

Wednesday, May 25

Keynotes

 

Keynote: The Latest Media & Ecosystem Trends & the Google TV Experience

09:00 AM2022-05-252022-05-25

Wednesday, May 25: 9:00 a.m. - 9:45 a.m.

Shobana Radhakrishnan talks about the experience of building Google TV, bringing a personalized experience on TV for global audiences and expanding that across first-party and third-party device TV ecosystems, as well as mobile devices. She shares some exciting media and ecosystem trends to watch for; the new and interesting ways users are leaning in with TV as a hub in the connected device ecosystem that we'd never even predicted; and how services and device manufacturers can join this fast-paced, constantly evolving ecosystem.

Speaker:

, Senior Director of Engineering, Google TV

 

Diamond Sponsor Keynote: Leveling the Playing Field: Improving Learning Equity in Hybrid Work and Education

09:45 AM2022-05-252022-05-25

Wednesday, May 25: 9:45 a.m. - 10:00 a.m.

Much of the world is heading back to in-person work and school–but not everyone. When your employees or students were all at home during the last two years, they had equivalent access to classes and learning materials. In our new reality, we’re evolving to a hybrid model that results in some of your constituents being in person and others remote. How do you ensure that they all receive a consistent, equitable, learning experience? In today’s world, you can’t afford to ignore employee and educational equity. This short keynote highlights how you can use the power of asynchronous video to expand learning equity in your organization.

Speaker:

, Chief Evangelist, Panopto

 

Wednesday, May 25

Track OTT: The Future of OTT

OTT is the future of television, and we've expanded the former OTT Leadership Summit to offer even more sessions for a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rights holders can unlock the value of OTT and connected television. Because business and technology factors work hand-in-hand to create a successful OTT service, we’ll look at the entire OTT ecosystem to provide a thorough understanding of the opportunities and challenges that lie ahead. We’ll also unveil fresh OTT research to give you actionable data and help you thrive in this increasingly competitive market. It will point to improvements in content creation, acquisition, and monetization, and reveal coming shifts in consumer viewing habits.

 

OTT201. Fireside Chats With OTT Innovators

10:30 AM2022-05-252022-05-25

Wednesday, May 25: 10:30 a.m. - 11:15 a.m.

Streaming Media editor-in-chief Eric Schumacher-Rasmussen sits down with executives from leading OTT services for a deep dive into their successes, their mistakes, and the lessons they’ve learned along the way.

Moderator:

, CMO, Norsk


Speaker:

, Founder & CEO, kweliTV

 

OTT202. Think Big, Program Small: The Importance of Localized Content

11:30 AM2022-05-252022-05-25

Wednesday, May 25: 11:30 a.m. - 12:15 p.m.

As viewers cut the cord, they’re finding that (much to their chagrin) they’ve sometimes lost local news, weather, and sports, as well as scripted and unscripted content from their local country or region. Savvy OTT services are partnering with local stations and content creators to deliver the best of both worlds, to the delight of both viewers and advertisers.

Moderator:

, CEO, Chris Pfaff Tech Media


Speakers:

, Principal Strategist, Dillon Media Ventures

, CEO, Didja.tv

, President, Thomson Broadcast

, Director of Product Marketing, Media Industry, Brightcove

 

OTT203. Improving Customer Acquisition & Reducing Churn

01:15 PM2022-05-252022-05-25

Wednesday, May 25: 1:15 p.m. - 2:00 p.m.

A specter is haunting OTT—the specter of market saturation and customers realizing that they can’t afford or simply don’t want all the services they’ve signed up for in the past 2 years. How are streaming services leveraging data, targeting, and innovative marketing and partnerships to add new customers and keep the ones they’ve got? We hear from both major players and niche services to find out how they’re tackling one of the most vexing problems facing OTT today.

Moderator:

, Principal Strategist, Dillon Media Ventures


Speakers:

, Principal Analyst, Media & Entertainment, Omdia

, Co-Founder & CEO, DistroTV

, CEO, MediaMelon

, Director of Streaming Platforms, Knowledge Network

 

Wednesday, May 25

Track VET: Video Engineering & Technology

Combining the popular Video Engineering Summit with our technology & how-to track, the Video Engineering & Technology Summit is for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results. Expert presenters will offer sessions on encoding and transcoding, packaging and delivery, player and UI development, and formats, protocols, and standards. If you’re looking for deep dives into HEVC, VP9, AV1, VVC, EVC, LCEVC, DASH, CMAF, WebRTC, video optimization, QoS/QoE, or live streaming challenges, you’ve come to the right place. This is the place to go under the hood and learn real skills and improvements you can put in place as soon as you’re back in the office, and our expert speakers will help you take your video to the next level.

 

VET201. 5G And Beyond: What Does It Mean To You?

10:30 AM2022-05-252022-05-25

Wednesday, May 25: 10:30 a.m. - 11:15 a.m.

We’ve all heard the hype, and by now, most of us have 5G phones and access to 5G networks, at least some of the time. And you know what? Most of the time, we as consumers don’t really notice any difference. But when it comes to production and delivery of live video, 5G is having a real impact. And in certain applications—in-stadium experiences, gambling, and gaming—the benefits of 5G are huge. Our panelists separate the hype from the reality and help you see how and why 5G matters to the streaming video industry.

Moderator:

, CEO, Streaming Video Technology Alliance


Speakers:

, Head, Video Strategy & Market Development, AECG, AMD

, Chief Revenue Officer, SSIMWAVE

, Director of Business Development, Evertz

 

VET202. Broadcast in the Cloud

11:30 AM2022-05-252022-05-25

Wednesday, May 25: 11:30 a.m. - 12:15 p.m.

The broadcast supply chain has myriad moving parts, and as older workflows are depreciated, figuring out how to make the smartest decisions can be a challenge. Many cloud services companies talk about lower total cost of ownership, quicker time to market, faster response times, and reduced delivery costs, but what are the essential questions to ask your vendors? If you've moved your broadcast workflows to the cloud, this panel can help you find new efficiencies. If you haven't, this panel will likely make you wonder what you've been waiting for.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speakers:

, Director of News Technology, Boston 25 News

, Business Development Director, SaaS Solutions, Harmonic, Inc.

, Vice President of Media & Entertainment, Endeavor Streaming and VP BOD, Women in Streaming Media

 

VET203. AI & Machine Learning for Workflow Automation

01:15 PM2022-05-252022-05-25

Wednesday, May 25: 1:15 p.m. - 2:00 p.m.

The robots haven’t taken over yet, but more and more aspects of the OTT workflow can use automated processes that leverage AI and machine learning to both reduce costs and increase efficiency. Processes such as encoding, packaging, QC, and many others can benefit from AI and ML, and this panel explores how to use both to improve your workflow and your bottom line.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speakers:

, Executive Chairman and CEO, Zixi

, Chief Revenue Officer, SSIMWAVE

, Client Solutions Engineer, IBM Watson Advertising & The Weather Company, an IBM Business

, Senior Director, Media and Content Services, A+E Networks

 

Wednesday, May 25

Track LSS: Live Streaming at Scale

Live streaming has never been more crucial, nor more popular, and the COVID-19 pandemic brought unprecedented advances in live production and delivery. From the production team on the ground (on-site or remote) to distribution in the cloud and at the edge, pulling off a successful large-scale live event is a Herculean task, one where failure isn’t an option. The Live Streaming at Scale track is all about how you can leverage those advances, offering how-to and best practices sessions and panels that will help you make sure your live events go off without a hitch, whether your audience is in the thousands or in the millions.

 

LSS201. Webcasters Unite: Avoiding the Rush to the Bottom

10:30 AM2022-05-252022-05-25

Wednesday, May 25: 10:30 a.m. - 11:15 a.m.

Webcasters Unite: Avoiding the Rush to the Bottom Given the rise of hybrid events during this COVID era, webcasters are expected to expand their knowledge and services while maintaining affordable costs for their clients. But what if the model is wrong? Should webcasters continue to absorb costs for their clients? In this session, learn how to effectively reduce your current streaming costs, outline your services and costs, present options to your clients, and emphasize quality and experience over unsustainable discounting.

Speaker:

, Streaming Solutions Architect, videoRx

 

LSS202. Latency & Live Streaming At Scale

11:30 AM2022-05-252022-05-25

Wednesday, May 25: 11:30 a.m. - 12:15 p.m.

How low can your latency go? From entertainment to esports and online gaming, nearly every live stream can benefit from reducing latency. But how much you need to prioritize low latency to meet your audience’s expectations depends on who your audience is and what type of streaming you’re doing. And how much of it you can control depends on a number of factors. What are the factors you should consider to address streaming latency, and what practical steps can you take to reduce it? Our panel of experts discusses the key latency issues facing live streamers today, and how low you can—or need to—go.

Moderator:

, Owner, Streaming Learning Center


Speakers:

, Head of Product Management | Streaming, Edgecast

, Solutions Architect, Ateme

, Principal Engineer & Architect, Zenlayer

 

LSS203. Live Sports Streaming at Massive Scale

01:15 PM2022-05-252022-05-25

Wednesday, May 25: 1:15 p.m. - 2:00 p.m.

TelevisaUnivision, the world's leading Spanish-language media and content company, targets the 600 million Spanish-language speakers around the world and is partnering with LTN to bring more than 4,000 live sports events (up to 20 concurrently) to its users over 2 years. Representatives from both companies discuss the challenges of delivering these events from South and Central America to audiences across the U.S. and Mexico, enabling effective decoration and versioning for live sports at scale, and the benefits of a managed services approach.

Speakers:

, GM, Event Production and Transmission Unit, LTN Global

, Senior Vice President,Product and Technology Sales and Marketing, TelevisaUnivision

 

Wednesday, May 25

Track VEE: Video for Enterprise & Education

It's not all about OTT. The past two years have proven that streaming video is the bedrock of corporate communications and training, the world of education and academia is an increasingly virtual one, and video is crucial to the future of nonprofits, government agencies, and faith-based organizations as well. This summit is for CTOs, IT architects, digital media specialists, enterprise video specialists—anyone who is responsible for the video strategies both behind and beyond the firewall. Come learn the latest developments in webcasting, video management, delivery, analytics, and user-generated video for corporate communications, training, collaboration, digital signage, and more.

 

VEE201. Beyond Corporate Communications & Training

10:30 AM2022-05-252022-05-25

Wednesday, May 25: 10:30 a.m. - 11:15 a.m.

To date, most corporate implementations of streaming media in the enterprise have focused on corporate communications and training. Now, organizations are starting to use streaming media in customer-facing environments and in revenue-generating opportunities. This will be the next breakthrough in streaming media in the enterprise and education fields. This session presents real-world scenarios of how streaming media has been used to improve customer service, gain new customers, and provide additional services—often times through a combination of streaming video and real-time video and audio. This can’t-miss session is sure to get you thinking about ways to take your streaming implementation to the next level.

Speakers:

, Chief Evangelist, Panopto

, Regional Sale Director & Collaboration Evangelist, Mersive Technologies

, Systems Integration Manager, Harvard Medical School

 

VEE202. The Do’s & Don’ts of Virtual & Hybrid Events

11:30 AM2022-05-252022-05-25

Wednesday, May 25: 11:30 a.m. - 12:15 p.m.

Live conferences and trade shows are back! But a funny thing happened during the pandemic: The streaming video industry was forced to “drink our own Kool-Aid” and deliver events virtually, only to find that all the virtual event platform bells and whistles didn’t matter if the video wasn’t reliable. This panel offers a no-holds barred discussion of what works, what doesn’t, and what the future of video-based event technology should look like.

Moderator:

, CMO, Norsk


Speakers:

, Independent Digital Communications Consultant and Program Manager

, Vice President, HB Live, Inc.

, Chief Technology Officer, Qumu

, SVP of Video Technology, Cadmium

 

VEE203. Best Practices for Building an Enterprise Content Delivery Network

01:15 PM2022-05-252022-05-25

Wednesday, May 25: 1:15 p.m. - 2:00 p.m.

In today's enterprise business environment, delivering video across the network requires choosing the right technology and strategy. This session gives you the scoop on how to create robust and scalable video delivery strategies for your corporation. Learn the factors that need to be analyzed, the key variables that determine your network requirements, and how to best deploy and manage such a solution. We discuss the big three ways to deliver video on enterprise networks: multicast, eCDN servers, and peer-to-peer. We also discuss some new approaches such as SD-WAN and secure access service edge (SASE).

Speaker:

, Founder & Managing Director, Howard & Associates

 

Wednesday, May 25

Track INN: Innovation Track

Open to all Streaming Media East 2022 conference attendees and Keynote & Networking Pass holders, Innovation Track sessions are moderated by Streaming Media magazine editors and presented by conference sponsors. Sessions are educational and the presentations which typically focus on products and customer case-studies provide a good opportunity to learn more about specific technologies or vendors. As an added bonus, many of our Innovation Track sponsors will be raffling off prizes at the end of their session (only in-person attendees are eligible to win).

 

INN201. Innovation Session

10:30 AM2022-05-252022-05-25

Wednesday, May 25: 10:30 a.m. - 11:15 a.m.

Innovative OTT ROIs
10:30 a.m. - 10:50 a.m.

Think outside the box—think beyond traditional monetization strategies. OTT provides a platform for business innovation. There's no need to be a copycat; there are plenty of ROI models and new business opportunities. This presentation will explore innovative business applications and revenue models with OTT publishing for businesses and content creators, based on real-life use cases. Discover the best OTT strategy for your business! Attend for your chance to win an Amazon Fire TV Stick!

Speaker:

, CEO, Lightcast.com

Making the CDN More Intelligent
10:55 a.m. - 11:15 a.m.

Synamedia’s Gwendal Simon explains how the CDN can do more than just caching by bringing more intelligence and increased capacities to the edge servers. Synamedia has designed a solution where the edge server is able to modify the video content before delivering it. A great example application is embedding the content watermark in the CDN edge servers allowing to protect content in the best possible way while reducing cost significantly. Attend for the chance to win a $100 Amazon Gift Card.

Speaker:

, Distinguished Software Architect, Synamedia

 

INN202. Innovation Session

11:30 AM2022-05-252022-05-25

Wednesday, May 25: 11:30 a.m. - 12:15 p.m.

Monetize Your Content with Blockchain
11:30 a.m. - 11:50 a.m.

Disruptive blockchain projects are allowing decentralized monetization to be faster, fairer, and more lucrative for content creators, while saving millions for advertisers. Are decentralized content technologies the future of content monetization? How are NFTs changing content incentivization? How can new era crypto content get you paid? Let's take closer look at a few cutting edge crypto projects, while also exploring emerging trends impacting the future of streaming content. Attend for a chance to win Apple AirPods!

Speaker:

, Media Consultant, Tulix

Expanding Learning Equity in a Hybrid World
11:55 a.m. - 12:15 p.m.

Much of the world is evolving to a “new normal” hybrid model in which some of your employees or students will be in person and others remote. How do you ensure that they all receive a consistent, equitable, learning experience? This Innovation Track session will show you how to use the power of asynchronous video to expand learning equity in your organization. Attend for a chance to win Bose Noise Cancelling Headphones 700, plus a Panopto shirt and hat!

Speaker:

, Chief Evangelist, Panopto

Breaking the Barriers to Low Latency
12:20 p.m. - 12:40 p.m.

Many low-latency streaming solutions have been announced over the last few years, yet most viewers still experience delay when watching video over OTT. Why is this still happening? Is low latency in production realistically achievable today? Learn about the barriers to low latency streaming at scale—and how to remove them—from the company behind one of the world’s first deployments of OTT low-latency streaming. Attend for you chance to win an Apple iPad!

Speaker:

, VP NA Strategy & Market Development, Ateme

 

INN203. Innovation Session

01:15 PM2022-05-252022-05-25

Wednesday, May 25: 1:15 p.m. - 2:00 p.m.

Channel Assembly & SCTE-224
1:15 p.m. - 1:35 p.m.

In this session we will explore content personalization, channel variants, and dynamic advertising – the benefits of generating targeted variant channels, customizing your content to your viewers, and the technology necessary to enable this customization at scale. We will use a case-study of our customer, Bally Sports, to showcase how this technology is being used in production today to bring the best experience to Bally’s customers. Attend for your chance to win an Apple 4K 32GB!

Speaker:

, Director, Solutions, Harmonic

Bringing Your Content to Life with Data
1:40 p.m. - 2:00 p.m.

Content is your lifeblood, and to keep it pumping, you need to know how it’s being consumed and by whom. Using PII, you can uncover a treasure trove of information that will allow you to expand your content library, audiences, and partnerships through better targeting. Attend for a chance to win a $100 Amazon gift card!

Speakers:

, Division VP, Wiland

, VP, New Business Development - Media & Entertainment, Wiland

One EPG Per Sub: Yes, That's Possible!
2:05 p.m. - 2:25 p.m.

As viewers expect more and more relevant and curated content, one way to raise engagement is to present a personalized experience including the program guide itself. Until now, legacy video delivery technologies were not able to offer dedicated EPG for each sub—it was too complicated, too costly, or not scalable enough. In this presentation, we will show how to deliver highly-customized guides to your customers, at scale, by using the power of a fully automated SaaS. Attend for your chance to win a $100 Amazon gift card!

Speaker:

, Head of Cloud Platform, Broadpeak

Wednesday, May 25

General Session

 

General Session: Sustainable Streaming Lifecycles

02:30 PM2022-05-252022-05-25

Wednesday, May 25: 2:30 p.m. - 3:15 p.m.

The streaming industry continues to grow by leaps and bounds, breaking records for viewership and revenues. But with that growth comes an environmental impact. Will the industry as a whole reach a place where we champion power consumption metrics as much as performance and scale? This informative and interactive session covers the current state of sustainability in streaming, as well as initiatives around “green” streaming and research being done to lengthen the usable life of last-generation streaming gear to be reused in areas of the world where there is no internet.

Speaker:

, Founding Executive Director, Help Me Stream Research Foundation

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