For media and entertainment companies, new growth opportunities lie in emerging markets, where there are 12.8 billion eyeballs looking for content. Delivering a great experience means being close to the user, yet that’s more difficult to do in these markets. Regulatory frameworks are more complex and foreign entrants are often stymied; digital infrastructure is nascent; and network connectivity is highly localized and often unreliable. 

David Xie, Chief Product Officer at Zenlayer shares stories from media and entertainment leaders who have leveraged edge cloud to gain competitive advantage in these high-growth emerging markets.


Title: Power Broadcast and B2B Video Content Workflows in the Cloud
Time: 1:15 PM - 1:30 PM
Description: New capabilities in cloud-based media processing now provide broadcasters and content distributors with all the tools needed for fast, efficient and secure transcoding and packaging while eliminating the need to manage on-prem infrastructure. But not all cloud processing services are created equal. Essential capabilities for B2B media workflows include the ability to test conformance for playout; transcode and package for broadcast and OTT distribution; manage complex audio and caption requirements; and run complete QA test plans. Jeff Malkin, president at Encoding.com, the world’s most trusted cloud media processing platform, discusses the latest capabilities for cloud-based B2B media encoding in this enlightening Tech Talk.


Title: Dynamic Ad Insertion and How to Navigate a Segmented Marketplace
Time: 1:30 PM - 1:45 PM
Description: With the increasing penetration of Advanced TV and OTT services, it becomes crucial to incorporate the proper technology allowing brands to connect with your platform's relevant audience on connected devices. We will review the main components that enable dynamic targeted advertisement on different use cases and topologies, optimizing monetization and improving end-user experience.