Driving viewership and attention for new and niche sports streaming requires deploying alternative strategies for building buzz, visibility, and must-see excitement. Bulldog DM founder & CEO John Petrocelli explains how the recently launched Beach Football League achieved liftoff for the sport and its live-streamed experiences, leveraging social and celebrity involvement and choosing the right platforms for delivery and distribution, as he describes in conversation with Chris Pfaff of Chris Pfaff Tech Media in this clip from Streaming Media Connect 2026.
03 Jun 2026
Cloud and remote production workflows have changed the game for live streaming, enabling significant CapEx and OpEx reductions, making it possible to achieve the same results with smaller and more efficiently deployed and largely off-site crews and reducing hardware footprints. But do all of the gains in operational efficiency that remote and distributed production provide come at the expense of real-time observability? It definitely brought new challenges on that end, according to Telestream director of product management Ken Haren, who explores these challenges and changes in best practices for software-defined observability and live-stream diagnostics that have come with the shift to remote production in this discussion with Zixi SVP of business development Emeka Okoli and Eyevinn Technology media solution specialist and VP of sales and business development Magnus Svensson at Streaming Media Connect 2026.
01 Jun 2026
How are publishers and advertisers leveraging AI in CTV ad ops in 2026? According to IAB Tech Lab COO and EVP of product Shailley Singh, managing creative and data coming out of campaigns are two key areas; others include prevalidating creative and generating contextual data, says Sargeway, LLC owner Sarge Sargent. Both explain how these processes work and the value AI adds in this discussion with Streaming Media contributing editor Nadine Krefetz from Streaming Media Connect 2026.
29 May 2026
The extraordinarily high concurrence of viewership with tentpole live streams complicates every aspect of content production and delivery, and ad insertion is especially hard to scale, according to FreeWheel VP of product architecture Jeff Ellin and IAB Tech Lab EVP of product and COO Shailley Singh in this clip from Streaming Media Connect 2026, in large measure because of the pressure it puts on system responses not to add latency to the stream. Ellin, Singh, and Streaming Media contributing editor Nadine Krefetz discuss both the complexities involved and how AI can improve response times, ensure better decisioning, and prevent systems from getting overwhelmed everywhere in the supply chain when ad requests come in, particularly with programmatic ads.
28 May 2026
Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish.
16 Mar 2026
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
26 Feb 2026
There are a few tools that many streaming pros have used through the years, from WeTransfer to Brightcove to Vimeo. Some are essential to content creation, OTT delivery, and live streaming. All of these tools have one important thing in common now: their recent acquisition by the Italian company Bending Spoons.
15 Dec 2025
One of the overarching themes of Streaming Media 2025, which took place October 6-8 in Santa Monica, Calif., was the rise of the creator economy. Discussions centered around the changing economics of content creation, delivery, distribution, and curation (with AI playing an ever-larger role in leveling the playing field to varying degrees at all stages); evolving business models for creators looking to leverage and grow their brands and survive and thrive; and the ongoing, unignorable convergence of creator channels and "traditional" streaming platforms. The last topic seems like a particularly noteworthy sign of the times—how many conversations carried on just down the 405 in Huntington Beach in the heyday of Streaming Media West concerned the convergence (or divergence) of streaming upstarts and traditional linear broadcast?
15 Dec 2025
Sponsored By: Signiant
09 Jun 2022
Sponsored By: Bitmovin
24 Aug 2021
Sponsored By: Zixi
24 Nov 2020
Sponsored By: Amazon Web Services (AWS), an Amazon.com company
18 May 2020