In November, the Media Rating Council approved Nielsen's integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon's Thursday Night Football with the promise of "persons-level granularity" for live stream ratings. As it moves beyond Amazon, how will the rest of the streaming world and its advertisers react? Warner Bros. Discovery's Dan Trotta, Vevo's Natasha Potashnik, and Revry's Damian Pelliccione share their thoughts with Advertiser Perceptions' Erin Firneno in this timely clip from Streaming Media Connect 2024.
16 Jan 2025
How have streaming viewer consumption habits changed with respect to premium TV in the post-peak TV entertainment landscape? Media universe cartographer Evan Shapiro, Deltatre's Alex Gruber, and Hub Entertainment Research Jon Giegengack discuss changes in brand loyalty and awareness, churn patterns, the impact of premium sports, and more in this clip from Streaming Media Connect 2024
14 Jan 2025
Leveraging viewer data to identify and target users is the sine qua non of CTV advertising, and the closer channels can bring advertisers to the viewers, the more revenue they can bring to their platform. But it's always a balancing act when it comes to protecting the privacy of their audience, as Revry CEO/Co-Founder Damian Pelliccione and Warner Bros. Discovery Product Manager Dan Trotta explain in this candid conversation from Streaming Media Connect with Advertiser Perceptions' Erin Firneno, although the privacy and consent issues and strategies for addressing them differ dramatically between indie networks like Revry and behemoths like WBD.
09 Jan 2025
When it comes to 4K for live sports streaming, much of today's content delivery arguably operates in a kind of limbo where the 4K viewers see may well be up-rez'd 1080p. The landscape is even murkier when it comes to ATSC 3.0/Next-Gen OTA TV in the U.S., according to Your Media Transformation Managing Director Thierry Fautier, due to the current regulatory environment. SVTA CEO Jason Thibeault, Media Technology Director Corey Smith, and Faultline's Tommy Flanagan discuss the current impediments and future prospects for native 4K sports streaming delivery in this raucous debate from Streaming Media Connect 2024.
02 Jan 2025
As I celebrate my one-year anniversary of relocating to my hometown of St. Louis to care for my 84-year-old mother, I'm looking at 2025 as a year of improved UI and UX for seniors, particularly those with memory issues.
21 Jan 2025
SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to standardize the ad-insertion process in which the server and client video player share the responsibility of ad insertion.
02 Dec 2024
AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide swath of technologies, but for this column, I'll focus mainly on generative AI, or services that can generate human-like output based on input that we humans provide.
02 Dec 2024
In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course websites are typically designed with third-party integrations that deliver crucial elements of the curriculum and traditionally rely on cookies to allow seamless cross-domain integration.
02 Dec 2024