How AI Is Transforming Streaming Adtech

Metadata, Hyperpersonalization, and Leveraging Longtail CTV Content

As streaming content providers increasingly realize not only the value of their back catalogs, but also how to optimize them through improved discovery, metadata and metadata standardization have become critical, as Gracenote's Ashok Bania explains in conversation with Dataxis' Ophélie Boucaud. Hub Entertainment Research's Jon Giegengack chimes in on the role of scene-level analysis in maximizing the value of deep back catalogs and longtail legacy IP in this clip from Streaming Media Connect 2026.

How to Convert Serial OTT Churners Into Long-Haul Subscribers

Single-show drop-ins who subscribe and churn in short order are the bane of subscription-based streaming services. In this clip from Streaming Media Connect, Philo's Steven Chang, Horse & Country's David Guinan, and Chris Pfaff Tech Media's Chris Pfaff discuss some tried-and-true or newly emerging strategies services can deploy to keep fair-weather fans in the fold.

Where AI Thrives in Live Streaming Monitoring Today

The benefits of leveraging AI in automating live stream monitoring seem self-evident, especially at scale, given the sheer amount of information required to track all aspects of a live stream from ingest to delivery and the speed at which that data arrives. Human eyes on glass can only absorb so much. But where is AI working and not working in 2026 when it comes to live stream observability and the monitoring tasks streaming teams are currently off-loading to it? AWS's Steph Lone, TAG's Michael Demb, and Streaming Media's Nadine Krefetz discuss in this clip from Streaming Media Connect 2026.

Frame-Accurate Sync and Multiscreen Streaming Experiences

As streaming consumers increasingly gravitate toward multiview sports and multiscreen experiences that combine content from phones and CTVs and other devices, does lack of sync across devices or different feeds or content sources threaten to scuttle or detract from the seamlessness of that experience? Roku's Margret Schmidt, SVT Play's Annika Bidner, Hub Entertainment Research's Shannon McKenzie, and Chris Pfaff Tech Media's Chris Pfaff discuss various scenarios in which sync is more or less critical in this clip from Streaming Media Connect 2026.

The Agent's Station

One way agentic AI is making inroads into streaming monetization, as I learned at Streaming Media Connect, offers the potential to complement and free up time for human creativity rather than replace it.

The Fine Print

Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish.

CTV Is Defining the Future of Streaming Ads

While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?

Content Creation Consolidation: Bending Spoons Strikes Again

There are a few tools that many streaming pros have used through the years, from WeTransfer to Brightcove to Vimeo. Some are essential to content creation, OTT delivery, and live streaming. All of these tools have one important thing in common now: their recent acquisition by the Italian company Bending Spoons.

The Rise of Discovery Intelligence

Checklist Report: Ultimate Guide to Maximizing the Value of your Content Library

CacheFly

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant

Encoding & Transcoding Trends 2021

Sponsored By: Bitmovin

The State of Streaming Autumn 2020

Sponsored By: Zixi

The 2020 Streaming Monetization Report

Sponsored By: Amazon Web Services (AWS), an Amazon.com company