How has AI entered the media workflow? For this new column, we'll look at different applications used in the media industry. For this issue, we'll start with asset management, asset storefronts, and localization. While some of this functionality—speech-to-text transcription, translation, voice synthesis, natural language processing, logo detection, facial recognition, and object detection—has been around for a while, the biggest improvement is that much of it is now available on workflows with live content.
15 Dec 2025