On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising in 2025?" The ability of digital media advertisers to deliver targeted messages through automated platforms—aka programmatic advertising—has enabled them to buy audiences, rather than space or time as in traditional brand advertising. In streaming and CTV, this creates the potential for substantially lower CPMs. But such a hands-off approach also raises considerable brand safety concerns, and its effectiveness remains comparatively untested. So, is the programmatic ad revolution really upon us? Confirmed debate panelists include leading industry figures from Roku, Philo, Vevo, and Fremantle.
27 Jan 2025