In late 2023, Tennis Channel brought in AMC Networks and PBS Digital veteran Matthew Graham to spearhead the development of the network's DTC app. In this Q&A, Graham delves into the app's content, monetization, partnership, and growth strategy, as well as how Tennis Channel positions the app in relation to its other platforms and leverages data and audience insights to measure customer lifetime value, personalize content, and inform future strategic decisions.
24 Jun 2026
AI makes it possible to model delivery across live, VOD, and FAST together and to update forecasts as signals come in, instead of planning channel by channel.
23 Jun 2026
Multiview isn't a feature you bolt on. It's an architecture decision that shapes which devices you can reach, how much you pay to operate at scale, and how much control your product team has over the viewer experience. Server-side, packager-side, and client-side each represent a genuinely different set of tradeoffs across those dimensions. The right choice depends on your device footprint, customization requirements, existing infrastructure, and cost model. This article is meant to give you a solid framework for making that call.
23 Jun 2026
As with all streaming workflows, AI has steadily crept into the live streaming technology stack. In some cases, the impact is incremental, in others, profound. From production to monetization, here's a quick overview of where AI has become relevant for live event producers and engineers, and some areas where, surprisingly, it hasn't.
26 Mar 2026
The Mobile Fleet Revolution is about embracing a new standard of efficiency and accessibility in sports production. By combining the sophisticated hardware of modern smartphones with centralized orchestration, robust contribution protocols, and a genuinely flexible cost model, organizations of all sizes can now deliver broadcast experiences that meet the expectations of a digitally native audience. The fans are already watching on mobile. The question is whether the organizations serving them will produce on mobile too. For the business of sports, the playbook is increasingly clear: the future is software-defined, mobile-centered, and ready to play.
23 Jun 2026
A resilient content chain needs two things: the ability to detect problems fast, and enough operational context to act on them.
23 Jun 2026
The World Cup is live. The infrastructure is either holding or it isn't. The difference was decided long before the opening whistle.
24 Jun 2026
Ensuring seamless streaming performance is fundamentally a bottom line issue. One that needs to be considered as a strategic business priority that makes it past engineering teams alone and straight to the boardroom. By reframing buffering as an economic and strategic issue you set yourself up to build a stronger basis for retention, margin, and long-term differentiation.
17 Apr 2026
During an "AI Meets Adtech" panel at Streaming Media 2025 in Santa Monica in October, I did my best to stir things up with a group of industry thought leaders that included Google's Inderpreet Sandhu, Tavant's Filiz Bahmanpour, FOX's Amit Shetty, IAB Tech Lab's Shailley Singh, and former Disney tech ops expert Sarge Sargent.
31 Oct 2025
Typical broadcast-level sports productions are massive, with dozens of cameras and operators all over the place, and dozens more people working in and around the production trucks. So how does one, independent producer make their content more like "the big league" when there isn't a dozen people to help?
13 May 2025
In the metaphorical "where the puck is going" sense, anticipating and serving the needs of "highlights first" Gen Z viewers for whom linear, lean-back, beginning-to-end game-viewing is less than satisfying is critical to moving with the times and maintaining major sports leagues' relevance in the years to come.
28 Aug 2025
At NAB 2025 I set out in search of one irrefutable, real-world example of true sports streaming personalization, an innovative and unique experience that might present a mass-media live sporting event on my screen as it appears on no one else's. I found a contender at the Qvest Engage booth.
15 Apr 2025