The 2025 Streaming Media All-Stars

After a 12-year hiatus, Streaming Media is bringing back the Streaming Media All-Stars for 2025 to pay tribute to a select group of key technology innovators who are driving and disrupting the streaming industry.

The State of OTT and CTV Monetization 2025

Conversation about monetization is so nuanced that after a decade of writing on this topic, I am still looking for meaning where there may be little to find. Essentially, what I've come to understand is that ad­vertising is like the stock market: Certain aspects of advertising deals are not transparent now and may never become fully transparent. What is clear, ac­cording to research from Statista, is that 64% of rev­enue growth in the U.S. in OTT is coming from ad­vertising.

The State of Generative AI 2025

Can generative AI (gen AI) rip things apart and then try to glue it all back together with more insight, more intelligence, more efficiency, and more value? It really depends on what the application is. Within the video workflow, some tasks are good matches for using gen AI, and others aren't.

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Old Hollywood got Wall Street's memo: "Do whatever it takes to do what Netflix is do­ing." And finally, the studios have begun making money from streaming. With the exception of NBCUniversal, the biggest leg­acy media companies all reported a profit from their direct-to-consumer (DTC) businesses in Q3 2024. They got there by variously writing down or shedding ca­ble assets, slashing jobs, hiking prices, policing pass­word-sharing, improving bundled offerings, and put­ting the full focus of their business strategy into online.

Buyers' Guide: Hardware Transcoders

Although software transcoding is accept­able for transcoding most VOD streams and even low-volume live programming, most high-volume live applications need hardware for efficient transcoding, both to save you money and to save the planet. This buyers' guide will cover: What hardware transcoders are, what you need to bring to the table to identify the best hardware transcoder, factors to consider when choosing one, choosing a hardware transcoder for cloud workflows, and choosing a hardware transcoder for on-prem workflows.

The State of the Video Codec Market 2025

HEVC rode the 4K/HDR wave to success, but AV1, VVC, and LCEVC lack an equivalent killer app. With CDNs racing to the bottom on pricing and new royalty pools threatening to increase costs, codec adoption is no longer just about technical merit—it's about survival. These are the issues I'll explore in this article.

All-in-One (AIO) Production Tablet Live-Streaming Devices

This article focuses on AIO tablets for live production and streaming—devices so little that you really can put the smallest of them in your back pocket. The larger ones will travel well in a jacket pocket. The only thing they don't include is the cameras.

The State of Live Sports Streaming 2025

The sports media sector continues to undergo rapid change, with streaming aggregators attempting to reconsolidate for greater ef­ficiency but still falling short of traditional broadcast models in reach and revenue.

Streamticker: The Biggest Streaming Mergers and Acquisitions of 2024

The 2024 edition of Streamticker, recapping the streaming industry's most momentous mergers and acquisitions of 2023, kicked off with Disney's gobbling up the last extant portions of Hulu, as Comcast ceded its re­maining 33% stake. But if the late-2023 deal marked only the quiet conclusion of an already-silent part­nership, the much noisier news of Jan. 6, 2025, found Disney absorbing sports-centric streamer Fubo and merging it with Hulu Live + TV. Here we'll review this and other done (or more nearly done) M&A deals that reshuffled the stream­ing industry in 2024.

The State of Streaming Sustainability 2025

In this article, I'm going to look at a few of the un­derlying issues facing the industry when it comes to sustainability, starting with one of the biggest pow­er consumption challenges of our generation: the explosion in data center growth.

Buyers' Guide: Third-Party Commercial Streaming Codecs

For some streamers, open-source solutions meet all their needs. For others, commercial codecs deliver efficiency and optimizations that justify the cost. This article explores the factors that influence those decisions.

How to Monetize Interactive Live Sports Streaming with Real-Time SSAI

Interactivity revenue generator Play Anywhere and ultra-low-latency live streaming platform Phenix Real Time Solutions partner for real-time SSAI at scale

Cloud Control: How to Meet the Challenges of Cloud Migration and Operation

COVID accelerated the push to IP-based streaming workflows for many companies, proving that live streaming at scale via the cloud was possible, although not always in tip-top form. Live streaming has been something we've been covering since this publication started, but here we are looking at content that has traditionally been delivered via production trucks, satellites, and a lot of on-prem resources.

Review: Osprey Video TALON 4K60 Encoder

This review will showcase Osprey Video's TALON 4K60 encoder and explore its capabilities for ingesting live streams over RTMP and SRT. Readers will learn how to get up and running with the encoder and gain a better understanding of how to use the device. This article will also touch on some of the streaming options available as well as the different options available on the encoder. In addition, I'll share results of latency testing for RTMP ingest. 

The Impact of Spatial Social Computing: How the InSpaze App and Vision Pro Are Inadvertently Reshaping Digital Connection for Business and Enterprise

In an era when digital connections and social media often feel impersonal, the emergence of spatial social computing through platforms like Apple Vision Pro and the inSpaze app marks a pivotal shift in how we interact online. While AR/VR headset and smart glass adoption remains relatively low, these technologies are opening new possibilities for creating meaningful social and business connections across physical borders. 

The Day After: Post-Cookie Apocalypse Inventory Value Enhancement for Second-Tier Video Publishers

As third-party cookies disappear, video publishers face a stark reality. Without precise targeting and retargeting, their ad inventory risks becoming commoditized. For midsize players like FAST channels and smaller ad-supported streaming platforms, this challenge is especially acute. The result will be a shift toward generic ads aimed at generic audiences, driving down CPMs and diminishing advertiser interest. To avoid this fate, publishers must adopt innovative, privacy-compliant strategies to maintain—and even grow—the value of their ad inventory.

The 2024 Streaming Media Readers' Choice Awards

The readers have spoken! We've counted all of the votes in the 2024 Streaming Media Readers' Choice Awards, and—drumroll, please—it is now my pleasure and sworn duty to present winners and runners-up in each of our 17 categories.

Removing the Friction of Content Discovery On CTV

Today's streaming providers deliver endless amounts of content, which can overwhelm viewers who are simply looking for something to watch. This article will explore how a range of content, media, and tech companies are addressing the challenges of content discovery and the strategies and emerging tech they're deploying in the ongoing efforts to reduce and eliminate the pain points that continue to plague the content discovery experience for CTV and OTT consumers.

SiriusXM EVP and CPO Joe Inzerillo Talks Satellite and Streaming Delivery and Personalization

SiriusXM EVP and chief product and technology officer Joe Inzerillo is probably the first streaming pro I've interviewed who also has building satellites in his job description. Inzerillo spent 16 years as a streaming CTO with MLB Advanced Media, BAMTECH Media, and Disney Streaming before crossing over to satellite radio with SiriusXM in 2022. If you're not a SiriusXM listener, you might know the company through its other audio service, Pandora. Either way, its media business gets 80% of its revenue from subscriptions on top of an extremely low churn rate, and we're here to talk tech.

Media Over QUIC and the Future of High-Quality, Low-Latency Streaming

Media Over QUIC aspires to streamline the entire streaming process by bringing both contribution and distribution into a single protocol again, reducing the need for intermediary transformations. Since MoQ is still in the early stages of development, it will take some time to see it deliver on this promise.