For TV Everywhere to reach adoption, the current authentication process needs be made as user friendly as possible, removing any obstacle standing between consumers and their content viewing experience. In this strategic session, we look at the recommended best practices that the OATC (Open Authentication Technology Committee) has proposed to achieve such Friction-free authentication and discuss a set of guidelines that aim to create a seamless user experience in the first instance.
Moderator: Vito Forlenza, Sr. Director, TV Everywhere Content & Product Strategy - Comcast Cable
Horia Galatanu, Senior Product Manager - Adobe Systems
Brian Brinkmann, Senior Technical Director, Platform Strategy and Architecture - Turner Broadcasting System
Kimberly Hicks, Senior Director, User Platform Products - Viacom
James Hutchins, Principal Product Manager Identity Management - Synacor