-->
Save your FREE seat for Streaming Media Connect in November. Register Now!

Bye-Bye Browser: Product Strategy for OTT and TVE in the Post-PC Era

Article Featured Image

This session discusses how TV Everywhere and OTT providers are adapting their product roadmaps to meet changing consumer behavior. The discussion focuses on how to manage PC-centric services that are in decline, mobile services that generate high traffic but low monetization, and fragmented connected TV devices where there is no clear winner. We discuss apps vs. web, single vs. multiple apps, hybrid billing models, in-app upgrades, and why competition is a good thing. 

Moderator: Joel Espelien, Senior Analyst - The Diffusion Group
Nate Thompson, CEO - Ratio
Tomas Robertsson, Commercial Director - Deltatre
Joe Pascual, CTO - dotstudio
 
 

 

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

TV Everywhere Viewers Typically Watch From One Location: Adobe

The popular image of TVE viewers signing in and viewing shows from any location doesn't match reality. Most viewers are creatures of habit.

Today's OTT Marketplace: Skinny Bundles Feed Bloated Appetites

When it came to streaming video, Americans wanted every channel available on every device. Now that that's a reality, is it too much of a good thing?

Best Practices for Friction-Free TV Everywhere Authentication

In this strategic session, speakers from Adobe, Comcast, Viacom, and more look at the recommended best practices that the Open Authentication Technology Committee has proposed to achieve friction-free authentication and discuss a set of guidelines that aim to create a seamless user experience.