Case Study: Dow Finds the Right Streaming Chemistry

Although no global technology deployment is easy, Dow speaks favorably of Starbak’s performance to date. "Working with a large company, like Dow Chemical, presents unique challenges," reports Chris Duncan, global leader, communication resources at Dow Chemical. "Throughout this project, Starbak has performed well and worked hard to address our requirements and concerns."

Solution Benefits
The primary benefit of the Starbak-powered DiamondTV initiative has been the ability to provide Dow’s global user community with convenient access to the information they need to do their jobs, regardless of their locations or time zones. Other benefits include the following:

- Increased reach—Dow estimates that the typical content item will be viewed by 20% more people without an increase in cost. In addition, the system makes rich media content available to employees in smaller offices (and even home offices).
- Simplified content creation—The automation of the content creation process has allowed Dow to create more content more easily than ever before.
- Improved security—User-based permissioning within the system allows Dow to limit content access on an individual content-item basis to only authorized personnel.
- Decreased cost—Dow estimates a savings of 25% per content session/program through the use of streaming to distribute content throughout the global environment.
- Ability to segment audience—DiamondTV allows content creators to define who should view each content item, allowing them to created customized messages for target audiences.
- Increased accountability and tracking—The system’s logging and reporting systems allow Dow to track viewing by content item, user, department, topic, and so on. This helps Dow measure the value and effectiveness of its content to a greater degree.
- Increased scalability—The system’s modular architecture allows Dow to expand the content creation, storage, and delivery capacity at any time without having to overhaul the entire environment.