Case Study: No Good TV Won't Be Ignored

Trailblazing
Whether you find No Good Tv’s content tasty or tasteless, you’ve got to hand it to them for blazing some trails. Kourosh Taj says that "some time in the first quarter" of 2008 No Good Tv will be spinning off a show to late night television. This won’t be the first time an internet show has made the quantum leap to mainstream TV, but it is a trailblazing achievement nonetheless. It may even set a precedent. Will the internet become a sort of proving ground or test track where content ideas can be tested before going on to "prime time"? Will internet video sites and online entertainment production companies become sort of farm teams for the big leagues?

Another No Good Tv crossover deal that Taj regards as "groundbreaking" is the one the company has forged with NBC to be a contributor to Extra, the network’s entertainment news magazine. "We send a couple of clips to them per week, and our brand literally takes over for our segment. It’s all produced by us, and even their logo gets replaced by our NGTV.com logo. That’s unprecedented."

And so right now, after years of frustration waiting for the internet to get real, Kourosh Taj is a happy man in a happy place. And he attributes his bliss to that glorious thing known as convergence. "The media landscape is great right now; everything is just converging," says Taj. "It’s wonderful, it’s like this elegant, eloquent cluster****, and it’s beautiful. Everything is just collapsing into each another, and nothing is what it used to be, and I just love that, love it. I mean, where the hell else could a small production company come out of nowhere and begin to compete on this playing field. It is amazing. And I hope that many, many, many more companies like us continue and follow. There’s room for everybody. It is a great, great new world right now."