Eyes on the Enterprise: Save Money to Make Money

The bottom line is that executives who use a lot of online video view it as a venue for increasing productivity. For years, vendors of business webcasting technology have worked to highlight the benefits of online video that extend beyond the basic cost savings associated with implementing the technology. Much to their chagrin, would-be buyers typically would break out their spreadsheets and measure the financial impact that online video deployment would have on their organizations before making that final purchase commitment.

Online video allows more employees to communicate in meetings with far-flung colleagues in a more engaging manner than is possible with traditional teleconferences. Marketers can convey promotional messages with greater impact to more targeted prospects than they can in distributing traditional marketing documents. And corporate trainers can reach more employees and provide more hours of instruction at lower costs than possible in traditional training environments.

More power to you if you want to focus on the media side of online video, squeezing out a few pennies of extra advertising or subscription revenue from each stream that is served. While you’re doing that, the companies that sell business webcasting technology will continue plucking dollars out of the air by crafting online video solutions that create true value in the market.

Call me a fool. But, for my money, that sounds like a pretty solid recipe for riding out a global recession.