Futurewatch: Media & Entertainment

Contextual Publishing
One of the key insights from the last 2 years is that short-form online video does best when it’s placed in a context. The context could be created by pages in a website, comments from users, lineups in a player, etc. Regardless of how it’s done, getting the context right means you can put the right video clips in front of a viewer, which makes everyone happy. We expect that contextual in-page video publishing will grow; we also expect that it will be extended to slideshows and audio content as more and more rich media is brought out of silos and into the core of websites.

High-Quality Video
The explosive growth that has happened with the major network episode players and the increasing access that consumers have to long-form, high quality video, will push internet TV closer to traditional broadcast TV. It will widen the opportunity for brand marketers that covet the deep engagement created by a full-screen, immersive experience.