Head of MPAA Calls for DRM That Allows for "Managed Copying"

According to Variety, critics have also "questioned whether the movie industry should consider abandoning DRM, as music label EMI recently did in a groundbreaking deal with Apple."

"My philosophy is that we can make interoperability and DRM work if all parties truly want to make it work," Glickman said. "With this much brainpower at our disposal, it's a question of collective will far more than technological capacity."

On2 Adds DRM to its Flash Codec
Meanwhile, the maker of the video codec used by Adobe for its Flash 8 Video, On2 Technologies, also announced integrated DRM at last week’s National Association of Broadcasters show.

"VP6 [the Flash 8 Video codec] helped create the benchmark for Internet video quality and ease of use which resulted in mass adoption of Internet video services such as user-generated content sites," said Bill Joll, president and CEO of On2.

Commenting on the DRM that VP6 will use—Widevine’s DRM will be resold by On2 to its licensees for both VP6 and VP7—Joll noted that the DRM will be integrated into On2’s encoding and publishing products.

"With Widevine’s content protection, it is the first time that security capabilities approved by major motion picture studios and television broadcasters are part of the VP6 for Flash solution," said Joll. "This will change the face of the video industry as premium content owners and broadcasters align with the copyright protection capabilities in our content delivery systems."