Industry Perspectives: Using Video to Communicate Change for Business Success

—Distribution—CDNs increase overall network performance in terms of speed and accessibility. They also ensure that all employees receive your message when they want it. Therefore, your solution must be able to work with existing or new CDNs to maximize effectiveness and minimize network costs.

To be an effective leader, you need to communicate clearly and regularly with everyone in your organization regardless of location. This is impossible in practice except in very small companies, and even then, it is time-consuming, and employees may be hesitant to voice concerns and questions. ChangeCasting—done correctly as concise, focused, and frequent video messages with an anonymous feedback loop—enables productive communication between business leaders and all of their employees.