Online Video Viewers Will Accept More Ads, Says Study

Consumers are willing to accept a number of advertising spots inside of longform content, much as they accept ads in television programming, according to a study by FreeWheel, the video advertising management software company.

For more on the report, look to this Adweek story.

This spring Beet.TV interviewed FreeWheel CEO Doug Knopper about the company's business model and growth. We republish the interview below.

Scroll down for the video.

Despite Increased Video Ad Loads, Completion Rates Are High

A Q1 report from FreeWheel finds that viewers accept more ads, and that the Xbox is coming on strong.

11 May 2012

A+E Networks Chooses FreeWheel for Advertising Platform

FreeWheel's system will be used across all the network's mobile sites and properties.

09 Feb 2012

AdoTube and TidalTV Both Take Measures for Viewer Privacy

Two video advertising networks self-regulate on viewer data collection and tracking.

25 Aug 2011

Online and Mobile Ad Networks to Clear $5.64B in 2011: AccuStream

New research report looks at growth prospects for ad networks, and finds that 2011 will be a strong year.

27 Jul 2011

Video Ads to Reap $1.4B, 67.5% Growth, in 2011, Says AccuStream

Comprehensive report finds strong growth for online video advertising agencies.

13 Jul 2011

The State of Online Video Advertising 2011

As more ad networks appear on the scene, with better solutions that are easier to use, advertisers are opening their pocketbooks.

10 Mar 2011