Ooyala Lets Content Owners Serve Ads in iPhone and iPad Video

Apple iAds aren't the only way to serve advertisements to the iPhone and iPad. Online video platform Ooyala announced today that customers can now insert IAB-standard ads with Ooyala's HTML5 player.

Content owners need to serve browser-based video with an HTML5 player if they want to reach Apple device customers, since Apple won't allow Flash on its products. This announcement adds an important component to HTML5 video, letting owners generate revenue from their HTML5 streams.

Using Ooyala's service, customers can embed playlists and deliver videos with adaptive bitrate technology.

"Mobile devices are becoming a big percentage of total video delivery for some publishers. As a result, we felt it was important to develop a quick and easy way for them to start monetizing this mobile audience without the need for complicated SDKs and custom player development," says Bismarck Lepe, president of products at Ooyala.

One company working with Ooyala to serve HTML5 video is Scan Scout, a video advertising network with experience streaming to HTML5-compatible devices.

"Mobile video delivery has become a key priority as viewers increase their consumption on mobile devices," says Jason Krebs, executive vice president at ScanScout. "Until now, companies have not been able to monetize their video content on the iPhone and iPad. We are pleased to be working with Ooyala to offer publishers the ability to generate revenue as they grow their mobile audience."

Troy Dreier's article first appeared on OnlineVideo.net