Rich Media Publishing and Management Part 3: Peering into the Crystal Ball

Since rich media publishing and management systems are not ubiquitous today, the question of their maturation remains an interesting one. Vendors and customers are asking where the segment and its players will be tomorrow. Analysts are divided on this question, making venture capitalists and customers uneasy and, as a result, limiting the resources available for investment in this sector.

This final installment of a three part series focusing on the rich media publishing and management segment explores two diverging scenarios for the evolution of the category. Will the category persist as a stand alone, clearly defined category or will the capabilities provided by these platforms be integrated into other business systems that already manage publishing and assets for customers?

Customers who, in the next 12 to 18 months, will purchase and use systems offered today will heavily influence the direction of this category.