The New Art of Storytelling

What this means for streaming media professionals is that there will be a new breed of content creators that will exploit streaming media technology and will create powerful new business models that will change the way the entertainment industry functions. It will be a combination of the Hollywood studios and new independent producers that start to create for this new art form. The game has changed since our forebears created Hollywood. The new media landscape is characterized by limitless access, in-depth interactivity, and the freedom of portability. The new generation of storytellers will have to work extremely hard to create stories that meet the high demands of the new entertainment consumer who consumes content how, when, and wherever she wants it. Throughout history, despite technological advances, one thing that has always held true is that a good story is a good story regardless of the platform or the manner in which it is delivered or presented. Multiplatform storytelling will be no different.