The Transformation of News Reporting Using Digital Video

Video has literally transformed the consumer experience for news, and demand will continue to increase. News organizations have to adapt or risk becoming irrelevant. At this session, attendees hear from startups to industry leaders about how news organizations are differentiating their offerings by integrating video into their content to meet this demand. The panel covers a variety of topics important to creating and delivering content to broad and niche audiences, including reliance on UGC to inform breaking stories or create features for broad appeal and how business models are adapting and responding to evolving audience consumption patterns. It concludes by looking ahead to what’s next in video for the newsroom.