Time Has Come Today: Mobile Video Year in Review
What Did We Learn?
2007 was truly the first year that mobile video became a reality. Great devices allowed for the capture and recording of higher-quality video that could be shared online instantly or saved for later. With the advent of the first truly viable widescreen devices, we saw consumers using their phones to watch full-length movies and videos. Content providers tapped into network television, movie studios, and user-generated content to provide our first real taste of variety in mobile video. As our phones became more like our computers, the possibilities expanded. This will allow for even more growth in 2008.
The power in mobile video is strongly in the corner of the consumer. Wireless carriers, content providers, and device manufacturers need to be fully aware that their customers can now create, edit, upload, share, watch, and buy videos all from their phones. The winners in 2008 will give their customers what they want.