TubeMogul: Pre-roll Video Ad Sales on Exchanges Are Booming
TubeMogul, a media buying platform for online video advertising, has found a dramatic, industry-wide increase in pre-roll advertising inventory sold over exchanges.
Sales are booming with a 35 percent, month-over-month increase, says Keith Eadie, senior director of marketing, citing his company's industry study. Eadie also explained the transparency and precise placement opportunities that his company's exchange offers ad buyers.
In 2012, Eadie says, TubeMogul will grow with pre-roll video ad sales on connected televisions, mobile browser and mobile app delivery, and more granular audience targeting metrics.
Beet.TV spoke with Eadie yesterday in the Beet.TV studios.
Scroll down for the video, courtesy of Beet.TV.
Related Articles
Digital ad sales are siphoning dollars from TV, says SMI, with strong video site ad performance leading the way.
19 Aug 2015
Site filter system uses three steps to show advertisers that ads will play where and how they want.
02 Feb 2012
Specific Media tested ad performance on four types of online videos, and one winner emerged.
07 Dec 2011
The system gives more control to publishers, and aims to correct problems of scarcity and commoditization.
08 Jul 2011
Newspapers are increasing their online video efforts, and viewers are more engaged.
17 Feb 2011
Quarterly report examines the use of online video in the media industry.
14 Sep 2010