Video Apps Need to Be Discoverable Before They Can Succeed: TiVo

Content owners are racing to create apps for various connected devices, but is creating an app enough? At the recent Streaming Media East conference in New York City, Evan Young, senior director of product marketing for TiVo explained that viewers need to be able to find that content before they can try the app.

"We are a little bit different than Apple TV or Roku or some of these other devices, but I think you can deliver a great app and have great content, but if your app is not discoverable and your content is not discoverable on the platform, then what have you done all this work for?" Young asked. "One of the things that we encourage especially our video app-makers to do it to make their catalogs available for search and discovery on our platform."

TiVo offers a universal search that lets owners scan for content across a variety of sources, both large and small.

"When users come to TiVo, when they're searching for a show -- whether it's 'Breaking Bad' -- we want to be able to tell them, 'It's on AMC. It's also on Netflix. It's also on Amazon. You can find 'Breaking Bad' clips on YouTube. You can find a little podcast that somebody has put together of them doing Walter White impersonations.' Everything from all of the major content sources to even a lot of our media RSS feeds are indexed along with linear television contents," Young said.

To hear more on getting content on connected devices, watch the full panel below.

Fast Tracking Content Support on Connected Devices

This session will cover technology and platform trends including industry best practices for fast tracking digital content support on legacy and next generation connected devices. Connected devices offer a tremendous distribution platform for content owners and digital distributors, but to benefit from the broad connected device ecosystem companies must navigate an application support environment comprised of hundreds of disparate platforms, APIs, and SDKs. Attendees will hear from industry experts what silicon vendors, technology providers, and CE device manufacturers are doing to help content distributors and digital service providers facilitate device coverage.

Moderator: Mark Donnigan, Sr. Director Sales & Strategy, Beamr
Speaker: Alex Holub, CEO, Co-Founder, Vidora
Speaker: Imran Maskatia, Senior Director, Product Management, Redbox Instant by Verizon
Speaker: Evan Young, Senior Director, Product Marketing, TiVo
Speaker: George Bokuchava, CEO, President, Tulix Systems

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