insideCES: Are Consumers Ready for the Next Generation of TV Viewing?
The viewing experience in the living room is changing. More and more connected TV apps are available for the big screen – a screen that has become only one of many for consuming premium content.
As a result, consumers have more choices than ever: live, linear, on-demand – with connected entertainment come seemingly endless choices.
But are consumers already embracing all of these choices? How can content owners reach this increasingly connected audience, across devices?
We talked to experts from companies like Ratio and Gracenote to find out how the innovations presented at CES will change how viewers find and consume content.
This exclusive CES coverage is presented and streamed by Verizon Digital Media Services. For more information on digital viewing trends in 2015 and how Verizon Digital Media Services is simplifying streaming, please download this infographic.
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